The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH, and Mr. Dai Jun, Vice President of Technology and Products, were invited to contribute to the development of digital advertising industry standards in China.
The seminar, chaired by Mrs. Huo Yan, Deputy Secretary-General of the CAA, convened over 30 industry experts from brands, media platforms, and third-party companies to discuss the establishment of China’s digital advertising standards. As an invited participant, YOYI TECH, represented by Mrs. Cai Fang and Mr. Dai Jun, actively contributed to discussions and the formulation of industry standards, reinforcing the company’s commitment to fostering transparency and a healthy ecosystem.
Mrs. Cai Fang and Mr. Dai Jun Attended the Closed-Door Seminar on Behalf of YOYI TECH
During the meeting, Mr. Du Xiaofei, Chairman of the Technical Committee of IAB China, highlighted the significance of developing the China version of app-ads.txt and sellers.json standards. He explained that these standards would help media platforms ensure that their ad inventory is sold exclusively through authorized service providers, while also enabling advertisers to purchase trustworthy ad inventory from legitimate publishers. The China version, tailored to the domestic ecosystem, builds on the globally recognized IAB standards, with localized revisions for better implementation. As a key industry player, YOYI TECH strongly supports the China version of ads.txt/app-ads.txt and sellers.json standards, solidifying its role in advancing anti-fraud initiatives within the advertising industry. Furthermore, YOYI TECH will actively disclose its ad inventory sales partnerships and synchronize this information with the CAA, contributing to the transparency of digital ad transactions and fostering trust among industry stakeholders. The company will collaborate with industry stakeholders to promote standardization.
Following this, Mrs. Cui Yan, Director of the Technical Standards Department at the CAA, presented the assessment methodology for Demand-Side Platform (DSP) capabilities in digital marketing technology. This assessment helps advertisers evaluate DSPs’ ad monitoring and anti-fraud capabilities, ensuring the transparency of programmatic transactions and the effectiveness of advertising. Mr. Fan Qiuhua, Executive Director of IAB China, introduced the APPID data detection service, which plays a positive role in promoting the consistency of invalid traffic detection and enhancing the security of the brand marketing ecosystem.
Guided by Deputy Secretary-General Huo Yan, the seminar was highly productive and focused on addressing key industry challenges. It brought together the collective wisdom of industry experts to establish standards and conduct technical evaluations, providing reliable solutions to enhance transparency and foster a healthy ecosystem in the advertising industry. As a key participant, YOYI TECH will work with industry stakeholders to strengthen ad traffic quality and transaction transparency. The company remains committed to ensuring the precision, security, and reliability of digital advertising.