Learning from Chinese Companies: How to Leverage China’s Unique Private Domain Ecosystem for Growth and ConversionLearning from Chinese Companies: How to Leverage China’s Unique Private Domain Ecosystem for Growth and Conversion
Introduction
As China continues to grow as a leading global market, international tourism companies are increasingly looking to tap into the vast potential of Chinese consumers. However, to successfully penetrate this
What are Advertisers' Favorite Advertising Formats in China?
How Do We Monitor Advertising in China?
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
Retail data — it’s hardly the new kid on the block, yet it’s top of mind for many marketers right now. Why?
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Traditional Marketing Strategies Trap
Understanding Response Curves in Marketing
Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build a cohesive and seamless cross-channel marketing strategy
The advertising industry has undergone significant change, with new technologies and strategies constantly emerging. One recent innovation that is causing a stir is generative AI advertising. This groundbreaking approach is