We recently wrapped up our exclusive webinar “Rethinking Omnichannel Luxury Marketing for Chinese Consumers: At Home and Abroad,” hosted by YOYI TECH, which sparked some of the most meaningful conversations we’ve had this year.
Joined by forward-thinking experts from Digital Luxury Group (DLG) and LinkFlow, we explored how luxury brands can navigate shifting consumer values, data-driven personalization, and the evolving omnichannel ecosystem in China. As we heard from each speaker and panelist, the path forward isn’t about doing more. It’s about doing it smarter. And we believe YOYI TECH is uniquely positioned to help brands lead that change.
Setting the Stage: Understanding China’s Luxury Consumers
Opening the webinar, Pablo Mauron from DLG offered a sharp and timely perspective on how China’s luxury market is.
As Pablo pointed out, the future of luxury in China is neither linear nor predictable. While the country remains a key growth driver for global luxury brands, the consumer landscape has become more polarized and complex than ever. At one end, there’s continued appetite for prestige, novelty, and self-expression. At the other, a growing group of consumers are showing signs of value sensitivity, prudent spending, and cautious attitudes toward big purchases.
Pablo emphasized the need to move away from monolithic consumer definitions. For example, today’s affluent Chinese consumers aren’t defined solely by income, but also by mindset and behavior. More importantly, luxury isn’t always about visible status anymore — it’s increasingly about emotional return on investment: what value or meaning a product brings to someone’s personal identity, lifestyle, or values.
One insight that stood out was the disconnection between influence and transaction. Pablo noted that while luxury sales still often happen in physical spaces, most of the brand discovery, validation, and emotional imprinting happens well before the store, especially on platforms like rednote or Douyin. The consumer journey has become highly decentralized, and brands must ensure they are present across fragmented, yet high-intent digital touchpoints.
He also shared a cultural shift: consumers today are not just buying luxury. They’re buying what luxury means to them. And that meaning is shaped by content, context, and community. Whether a brand is perceived as aspirational, relatable, or culturally fluent can influence purchase decisions more than the product alone.
For us at YOYI TECH, Pablo’s presentation affirmed what we see across campaigns: brands that perform best are those that don’t just “advertise” luxury — they orchestrate nuanced narratives that reach consumers early, meaningfully, and in the right environment. As the lines blur between commerce, media, and community, there’s never been a greater need for precision storytelling powered by real audience intelligence.
Our Take: AI-Powered Orchestration That Elevates Luxury
At YOYI TECH, we’ve long believed that AI and data orchestration are the most powerful tools luxury brands can use to evolve alongside their consumers, and our International Managing Director, Andy Ng, shared exactly how.
In his talk, Andy walked through how we help luxury brands move from fragmented media planning to full-funnel, AI-powered orchestration. Using our integrated marketing engine combining DSP, DMP, creative automation, and optimization tools, we’re able to deliver personalized luxury experiences at scale.
A key highlight from Andy’s talk was the idea of “Precision + Relevance”. He emphasized that precision targeting isn’t just about reaching the right user, but about doing it in the right context, with the right creative, and at the right moment. For luxury, where brand equity is built not only through exposure but through experience, this level of orchestration is critical.
Andy also called out how YOYI TECH’s engine enables the generation of multi-dimensional personas, allowing advertisers to move beyond demographic targeting to behavioral, interest-based, and intent-based groupings — all updated dynamically through AI models. This ensures creative assets are matched to the emotional and functional motivations of each persona, allowing brands to deliver personalized storytelling at scale.
Owning the Relationship: The Power of Private Domain
From there, the conversation moved into an equally important space: private domain strategy. Chao Zheng, the product VP of LinkFlow (YOYI TECH) provided a great perspective on how brands can create more meaningful, long-term relationships by investing in their own customer data infrastructure.
His point on proactive personalization stood out. He shared how a premium fashion brand was able to identify VIPs who hadn’t interacted in 90 days — and instead of waiting for churn, the brand triggered one-to-one touchpoints via WeCom and exclusive offers. This is where the intersection of data and brand care becomes most powerful.
For us at YOYI TECH, this topic aligns perfectly with how we view first-party data strategy: not just as a CRM or loyalty play, but as a core marketing asset. The ability to unify online and offline data, and then activate it through dynamic media channels, is what turns private domain into a competitive advantage.
In Conversation: A Playbook for the Future
During the panel session, we had the chance to go deeper with our speakers about what it really takes to succeed in today’s landscape. And there was clear alignment on one key idea: Precision. Intimacy. Intelligence. Not as buzzwords, but as real capabilities.
Pablo reminded us that brand storytelling must reflect local emotion and relevance, not just translated ideas. Andy added that AI’s role is not only to optimize, but to predict, to help brands be ready for every intent signal, not just react to it. And Chao made a strong case for viewing CLV (Customer Lifetime Value) as the true north of any luxury strategy.
As the moderator, we were proud to guide a conversation that didn’t just summarize trends — it challenged assumptions and offered tangible direction for marketers looking to lead in 2025.
This webinar made one thing clear: growth in China’s luxury market won’t come from media volume, it will come from intelligent orchestration, brand-consumer intimacy, and data-led creativity.
At YOYI TECH, we’re proud to be at the forefront of this shift. With a powerful AI engine, integrated omnichannel platforms, and deep China expertise, we’re helping luxury brands create the next generation of consumer experiences — personalized, precise, and predictive.
If you’re ready to turn your China strategy into an intelligent growth engine, let’s talk. We’d love to help. Contact us at marketing@yoyi.com.cn and let’s start building your brand’s next chapter.