As a premier annual event in the advertising and marketing industry, the G-Media Summit has attracted hundreds of brand representatives over its nine-year history. Curated by its organizers, the summit brings together top-tier marketing service providers and media platforms to explore new directions in the era of human-centered marketing. Fang Cai, Chief Operating Officer of YOYI TECH, was invited to deliver a keynote on “Five AI-Driven Scenarios for Omnichannel Marketing to Power High-Quality Growth.” Fang emphasized that the true value of AI Agents can only be unlocked under three prerequisites: AI-ready data, AI-compatible workflows, and AI-friendly content.
AI Is Reshaping the Industry—And the Data Proves It
Technological advances are transforming both marketing products and user behavior. According to multiple authoritative research institutions, the AI marketing wave is unstoppable. iResearch forecasts that by 2030, the Chinese AI advertising market will reach RMB 127.8 billion. IDC projects that China’s overall AI Agent market will hit RMB 60 billion by 2028. Globally, one in four users is expected to change how they search for information.
Drawing from 18 years of industry experience and robust data assets, YOYI TECH has conducted deep client research and identified five core scenarios where brand marketers face critical demands. For each, YOYI TECH has developed a corresponding AI Agent solution—creating a matrix that enables brands to adapt rapidly and achieve high-quality growth in the AI-powered era.
Breaking Through the Data Fog: The Insight Agent Tackles Redundancy and Timeliness
“Enterprises today don’t lack data—they have too much of it,” said Fang. The problem lies in vast, high-volume, and highly unstructured data sources. This leads to redundancy and inefficiency—data exists, but insights are elusive. Even when insights are eventually extracted, the delay in filtering, cleansing, and analyzing often renders them obsolete.
YOYI TECH’s enterprise-level AI Insight Agent is built upon proprietary brand knowledge bases, industry-specific databases, and third-party knowledge repositories. With natural language prompts, marketers can instantly generate customizable, visually enhanced reports. Each report iteration includes real-time insight outputs driven by intent analysis, KPI correlations, and multi-dimensional data cross-analysis—empowering brands to respond to market shifts with agility.
Elevating Strategy: The Strategy Agent Ushers in a Decision-Making Revolution
Traditionally, marketing strategies have relied on expert intuition, with data insights playing a secondary role. “AI allows us to systematize and scale marketing know-how by embedding it into data-driven, traceable processes,” Fang noted.
YOYI TECH’s AI Strategy Agent utilizes Retrieval-Augmented Generation (RAG) to dynamically draw from internal, industry, and third-party knowledge repositories. It transforms the experiential wisdom of brand marketers and industry experts into structured knowledge graphs. By integrating and cross-referencing these resources algorithmically, the Strategy Agent surfaces optimal strategic paths that align with varied campaign goals.
Content Transformation: The Content Agent Delivers Mass Personalization at Scale
Content is the bridge between brands and consumers. In today’s fragmented media landscape, brands must generate platform-specific creative content for advertising, social, and owned media. Each platform requires unique formats and tones, demanding massive resources for content adaptation.
YOYI TECH’s AI Content Agent streamlines this complexity. By integrating top-tier models like GPT-4o, Gemini 2.0, and Claude, it enables one-click generation of media-ready content aligned with each platform’s requirements. Beyond static assets, it also automates video editing and adaptation for multi-platform publishing.
The engine behind this efficiency? Continuous model training based on historical ad creatives and ongoing optimization via brand-specific product catalogs. The result is an intelligent system capable of delivering high-quality, compliant, and highly personalized content at scale instantly.
Operational Excellence: The Operation Agent Drives 24/7 Full-Funnel Optimization
From media buying to private traffic operations and lifecycle management, traditional execution has long depended on manual processes, SOPs, and mentor-apprentice models, which slows responsiveness and consistency.
YOYI TECH’s AI Operation Agent redefines this approach with a 24/7 intelligent control center trained on vast campaign data and fine-tuned for precision. It spans the full lifecycle: from objective setting and diagnosis to real-time optimization and performance control. The Agent provides early warnings, corrects strategies, and continuously refines key elements such as audience targeting, media mix, creative rotation, and frequency control.
Crucially, all operational insights feed back into the brand’s exclusive knowledge base—creating a self-reinforcing cycle of data-driven decisions, intelligent execution, and experience evolution.
Fang illustrated the transformation journey of a leading consumer electronics brand across three AI integration phases:
Phase 1: Data & Strategy Enablement
- Connected the brand’s internal knowledge base, historical media data, and YOYI TECH’s industry repository.
- Deployed the Insight Agent and Strategy Agent.
- The Insight Agent powered ChatBI modules for automated reporting and ROI optimization across campaign types.
- The Strategy Agent learned from years of historical data to generate strategy sets aligned with brand goals and adapt them in real time.
Phase 2: Content Intelligence
- Integrated the brand’s product catalog to fine-tune a content agent tailored to brand tone.
- Automatically generated platform-specific creatives across images, videos, and copy formats.
Phase 3: Operational Enhancement
The Operation Agent tracked campaign performance end-to-end, dynamically optimizing audiences, media selection, and budget control to maximize ROI.
Results:
- +70% ROI improvement
- Campaign analysis time reduced to 30 minutes
- Content production costs down 77%
- Smart knowledge accumulation for future AI deployment
Winning the Search Battle: The GEO Agent Solves Brand Visibility Challenges
With AI redefining information retrieval, Gartner forecasts that by 2026, 25% of traditional search traffic will be replaced by AI search traffic. As user behavior shifts from search engines to AI chat, brands must adapt to maintain visibility in this new ecosystem.
“Search has entered the 3.0 era—intelligent, personalized, and unpredictable,” Fang noted. Different models yield different answers, creating both challenge and opportunity.
YOYI TECH’s GEO (Generative Engine Optimization) Agent addresses this shift by helping brands:
- Boost brand mentions
- Strengthen brand positioning
- Maintain consistent and accurate brand messaging across AI interfaces
For example, when users asked “What’s the best phone under RMB 5,000 for university students?”, a leading smartphone brand was absent from the AI-generated recommendations, while competitors dominated the list. The GEO Agent analyzed the underlying information sources, identified gaps, and advised content strategy adjustments. Post-optimization, the brand appeared in AI recommendations successfully.
GEO Agent tracks search patterns, flags brand mentions, and simulates pre-publishing impact to maximize inclusion in AI-generated content. Visual dashboards help clients monitor their AI search health in real time.
The AI Agent Activation Code: AI-Ready Data, AI-Compatible Workflows, and AI-Friendly Content
YOYI TECH’s AI Agent Matrix covers insight, strategy, content, operations, and GEO—creating a closed-loop system from early-stage analysis to downstream brand management. However, Fang reminded the audience that these Agents only work when foundational elements are in place:
- AI-Ready Data: Build connected, multi-source knowledge ecosystems that enrich AI agents with both static archives and live updates.
- AI-Compatible Workflows: Avoid siloed tool adoption. Integrate AI into a streamlined, end-to-end process that enhances collaboration across departments.
- AI-Friendly Content: Optimize structure, keywords, and publishing channels to ensure LLMs understand and prioritize your brand.
From Efficiency to Value: YOYI TECH‘s Vision for Intelligent Marketing
YOYI TECH’s AI Agent Matrix is not just a response to industry pain points—it’s a systematic realization of “technology empowering business.” From insight to strategy, content to operation, and into the era of AI-led search, YOYI TECH is elevating AI from tool to strategic partner.
As Fang Cai concluded, “True AI marketing is not about stacking technologies—it’s about making AI Agents your brand’s invisible growth partner.” With continued iteration of the Agent Matrix and deepening of industry-specific knowledge bases, YOYI TECH is guiding the marketing sector into a new phase: from efficiency gains to value creation—anchoring high-quality growth amid uncertainty.