The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH, and Mr. Dai Jun, Vice President of Technology and Products, were invited to contribute to the development of digital advertising industry standards in China.
The seminar, chaired by Mrs. Huo Yan, Deputy Secretary-General of the CAA, convened over 30 industry experts from brands, media platforms, and third-party companies to discuss the establishment of China’s digital advertising standards. As an invited participant, YOYI TECH, represented by Mrs. Cai Fang and Mr. Dai Jun, actively contributed to discussions and the formulation of industry standards, reinforcing the company’s commitment to fostering transparency and a healthy ecosystem.
Mrs. Cai Fang and Mr. Dai Jun Attended the Closed-Door Seminar on Behalf of YOYI TECH
During the meeting, Mr. Du Xiaofei, Chairman of the Technical Committee of IAB China, highlighted the significance of developing the China version of app-ads.txt and sellers.json standards. He explained that these standards would help media platforms ensure that their ad inventory is sold exclusively through authorized service providers, while also enabling advertisers to purchase trustworthy ad inventory from legitimate publishers. The China version, tailored to the domestic ecosystem, builds on the globally recognized IAB standards, with localized revisions for better implementation. As a key industry player, YOYI TECH strongly supports the China version of ads.txt/app-ads.txt and sellers.json standards, solidifying its role in advancing anti-fraud initiatives within the advertising industry. Furthermore, YOYI TECH will actively disclose its ad inventory sales partnerships and synchronize this information with the CAA, contributing to the transparency of digital ad transactions and fostering trust among industry stakeholders. The company will collaborate with industry stakeholders to promote standardization.
Following this, Mrs. Cui Yan, Director of the Technical Standards Department at the CAA, presented the assessment methodology for Demand-Side Platform (DSP) capabilities in digital marketing technology. This assessment helps advertisers evaluate DSPs’ ad monitoring and anti-fraud capabilities, ensuring the transparency of programmatic transactions and the effectiveness of advertising. Mr. Fan Qiuhua, Executive Director of IAB China, introduced the APPID data detection service, which plays a positive role in promoting the consistency of invalid traffic detection and enhancing the security of the brand marketing ecosystem.
Guided by Deputy Secretary-General Huo Yan, the seminar was highly productive and focused on addressing key industry challenges. It brought together the collective wisdom of industry experts to establish standards and conduct technical evaluations, providing reliable solutions to enhance transparency and foster a healthy ecosystem in the advertising industry. As a key participant, YOYI TECH will work with industry stakeholders to strengthen ad traffic quality and transaction transparency. The company remains committed to ensuring the precision, security, and reliability of digital advertising.
The newly established partnership between YOYI TECH and Punch Digital Marketing aims to enhance cross-border omnichannel programmatic advertising between China and South Korea, bringing added value to global brands looking to expand in both markets.
YOYI TECH, a leading MarTech provider in China, offers self-developed products including DSP (demand-side platform), DMP (data management platform), CDP (customer data platform), MA (marketing automation platform), and advertising placement services. By joining forces with Punch Digital Marketing, a South Korean online advertising agency specializing in customized marketing strategies, this collaboration is set to simplify, optimize, and redefine digital marketing for international brands.
With access to over 80% of media inventories in China, YOYI TECH is widely recognized for its comprehensive programmatic advertising solutions and omnichannel marketing systems, enabling brands to effectively engage with 1.09 billion mainland Chinese consumers, overseas Chinese residents, and Chinese outbound tourists. At the same time, Punch Digital Marketing, known for its expertise in storytelling and high-performance campaign strategies, brings in-depth knowledge of the South Korean market, reinforcing the strength of this partnership.
“South Korea has long been a favored destination for Chinese consumers, thanks to its unique cultural appeal, including K-pop, Korean dramas, and beauty trends. The strong demand for South Korean products—spanning beauty, tourism, and fashion—presents ongoing business opportunities for deeper MarTech collaboration,” said Andy Ng, Managing Director, APAC, YOYI TECH. “Our partnership with Punch Digital Marketing ensures that Korean advertisers can tap into a highly integrated advertising infrastructure that combines strategic insights, AI-driven solutions, and data intelligence to power growth-oriented marketing campaigns.”
Through this collaboration, South Korean advertisers will gain premium access to YOYI TECH’s vast data ecosystem, extensive media inventory, and diverse advertising formats, allowing them to engage effectively with Chinese consumers. Backed by Punch Digital Marketing’s extensive experience in PPC, SEO, social media marketing, and content marketing, this partnership will provide brands with localized strategies tailored to the local market. Additionally, both parties will ensure that all advertising content adheres to regulatory standards, maintaining high-quality and compliant marketing campaigns.
“We’re thrilled to join forces with YOYI TECH to revolutionize cross-border digital marketing for Korean brands. By combining our expertise with YOYI TECH’s advanced technologies, we’re dismantling barriers and forging a new path for Korean brands to connect with Chinese consumers through culturally relevant, data-driven campaigns that yield tangible results.” said JK Song, CEO of Punch Digital Marketing.
The partnership highlights both sides’ commitment to connecting Korean brands with Chinese consumers, creating campaigns that deeply engage the target audience while driving conversion growth and enhancing customer satisfaction.
“This partnership reflects our shared vision of bridging the gap between Korean brands and Chinese consumers through strategic, data-driven campaigns,” said Roy Zhou, CEO of YOYI TECH. “By combining YOYI TECH’s advanced technology and consumer insights with Punch Digital Marketing’s proven expertise, we are committed to delivering impactful, high-performance campaigns. Together, we aim to strengthen omnichannel storytelling and establish a dynamic Korea-China marketing ecosystem that attracts, inspires, and engages audiences across the region.”
By offering exclusive inventory access, precision targeting, performance forecasting, and transparent measurement, YOYI TECH is dedicated to driving technology-powered growth in partnership with Punch Digital Marketing’s strategic marketing innovations.
This international collaboration marks a significant milestone in redefining cross-border digital marketing, leveraging AI-powered programmatic advertising and omnichannel marketing to help global brands achieve exceptional results in both China and South Korea.
Beijing, March 14, 2025 — The China Advertising Association (CAA) held a press conference yesterday to announce the results of the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment.” YOYI TECH, a leading MarTech service provider, has become the first company in China to pass this authoritative assessment, earning a certification from the CAA. The certification ceremony was attended by Huo Yan, Deputy Secretary-General of the CAA and Secretary-General of the CDA Tech Lab, Cui Yan, Director of the Technical Standards Department and Deputy Secretary-General of the CDA Tech Lab, and Cai Fang, COO of YOYI TECH. During the event, the parties engaged in in-depth discussions on the current demands and compliance requirements of the digital advertising market. Deputy Secretary-General Huo Yan presented the certification to YOYI TECH.
Ms. Huo Yan (right), Deputy Secretary-General of China Advertising Association & Secretary-General of its Internet Advertising Committee, presents an official certification to Ms. Cai Fang (left), Chief Operating Officer of YOYI TECH , during the accreditation ceremony
The development of this assessment system was driven by the industry’s evolving needs. With the rapid growth of Internet advertising, Demand-Side Platforms (DSPs) have become central to advertising. To further standardize industry self-regulation and promote collaborative growth, the CAA and the CDA Tech Lab jointly established the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment” group standard. In July 2024, after receiving requests from brand owners, media platforms, and other stakeholders for greater transparency and standardization in DSP technology, the CAA initiated the development of an assessment system. By August, a cross-disciplinary expert working group was formed, comprising representatives from major brand advertisers, mainstream media platforms, third-party service providers, and authoritative auditing firms. After several rounds of expert interviews, draft revisions, and in-person review sessions, the CAA finalized the assessment system. The evaluation process included systematic research, technical testing, scenario simulations, and a rigorous review process covering basic qualifications, performance screening, expert re-evaluation, and final institutional review. This comprehensive approach ensured a thorough examination of key performance indicators for participating companies, leading to the final assessment results.
The assessment aims to optimize ad traffic and enhance transaction transparency through comprehensive and objective evaluation, thereby creating a favorable development environment for DSP platforms and providing reliable monitoring and evaluation benchmarks for advertisers. This, in turn, promotes the steady growth of the Internet advertising industry in China. YOYI TECH, among the selected companies to participate, underwent nearly six months of rigorous evaluation and emerged as the first to pass the assessment. YOYI TECH’s OneDesk Advertising Cloud Platform met the industry standards in five key dimensions: security capabilities, technical capabilities, data capabilities, traffic quality, and ad effectiveness, setting a benchmark for transparency and measurability in the Internet advertising ecosystem.
As a pioneer in AI omnichannel marketing, YOYI TECH is committed to providing advertisers with efficient and precise ad release, data monitoring, strategy optimization, and performance analysis through its comprehensive suite of technical products and services. During the assessment, YOYI TECH demonstrated exceptional performance in security, technical capabilities, data management, traffic quality, and ad effectiveness.
1. Security, Technical, and Data Capabilities Review
Security is a fundamental requirement for internet software and platforms. YOYI TECH holds multiple security certifications, including ones from Classified Protection of Cybersecurity and Authentication of Information Security Management System. The company employs advanced technical measures to ensure communication security for all system partners and users, safeguard system integration, and implement full life-cycle data security management, thereby protecting advertisers’ information security.
Platform functionality is a key indicator of a DSP’s technical capabilities. YOYI TECH’s OneDesk Advertising Cloud Platform offers a comprehensive and specialized set of features, including budget control, creative setup, process management, frequency capping, and performance analysis. Additionally, the platform supports personalized media orders and ad placement for clients. With high QPS capacity and exceptional ad response speeds, OneDesk enables YOYI TECH to deliver more precise and efficient advertising services.
Data capabilities are the core driver of a DSP. YOYI TECH’s OneDesk Advertising Cloud Platform boasts a rich array of tags, covering over 2 billion active device IDs, and supports advanced features such as KPI estimation and dynamic bidding. The platform also offers a wide range of targeting options, including IP, platform, placement, audience, time slot, and even weather-based targeting, providing advertisers with flexible and diverse advertising choices.
2. Traffic Quality Evaluation
Beyond platform capabilities, advertisers are highly concerned with traffic quality and ad effectiveness. YOYI TECH manages a traffic volume exceeding 10 billion, spanning PC, Mobile, OTT, DOOH, and other terminal types and operating systems. To ensure traffic quality, OneDesk Advertising Cloud integrates with industry third parties to provide compliant monitoring methods, ensuring the authenticity and effectiveness of traffic.
In addition, YOYI TECH has established a multi-dimensional defense mechanism for traffic anti-fraud:
Intelligent Traffic Anti-Fraud System: Through its self-developed “YOYI Ad Fraud Prevention System” and “YOYI Intelligent IVT Analysis Platform,” YOYI TECH has built a technical barrier for real-time monitoring, identification, and interception of abnormal traffic.
Dual Invalid Traffic Filtering System: The platform improves the filtering of General Invalid Traffic (GIVT) at the engine levelwhile cross-verifying with the CAA’s official GIVT database for dual-layer filtering.
Dynamic UA Blacklist Management: Strictly adhering to the CAA’s IP/UA identification rules, YOYI TECH has implemented a dynamic, real-time blacklist management system.
These three technical modules work in synergy to create a secure, transparent, and measurable advertising environment for advertisers.
3. Ad Effectiveness Verification
Advertisers place the highest priority on the authenticity and visibility of ad effectiveness. YOYI TECH publicly and firmly supports the IAB China versions of ads.txt/app-ads.txt and sellers.json standards. Through the CAA, YOYI TECH has completed the registration of authorized ad inventory records and the evaluation of actual ad delivery volumes, providing advertisers with a clearer and more transparent advertising process and advancing the transparency of ad transactions. Furthermore, YOYI TECH continuously iterates its platform algorithms to help advertisers optimize pre- and post-campaign metrics, improving ad effectiveness. The company also maintains long-term collaborations with third-party effectiveness verification agencies to ensure advertisers receive tangible returns.
After a rigorous review by the CAA, YOYI TECH successfully passed the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment,” becoming the first company to receive this certification under the new standard system. This achievement highlights the industry association’s recognition of YOYI TECH’s product capabilities and represents a major step forward for the transparency, sustainability, and overall health of China’s Internet advertising industry.
For YOYI TECH, passing this assessment is just the beginning of its commitment to enhancing industry transparency and fostering a healthy ecosystem. Moving forward, YOYI TECH will continue to innovate and optimize its products and services, providing advertisers with more efficient, precise, and intelligent marketing solutions, and driving the sustainable and high-speed development of the Internet advertising industry.
Last week, YOYI TECH’s international business division marked a milestone with its inaugural overseas webinar, “Reimagining Travel Advertising in China: Trends and Strategies for 2025.” The event brought together three industry leaders—George Cao (Co-founder and CEO of Dragon Trail International), Andy Sun (General Manager of Inbound and Outbound Advertising at iQIYI), and Andy Huang (Managing Director of International Business at YOYI TECH)—to dissect the evolving landscape of China’s travel market. Nearly 100 attendees from Southeast Asia, Australia, the Middle East, Europe, and beyond joined the session, reflecting the global interest in engaging Chinese travelers.
Reaching Chinese Travelers Through Digital Innovation and Social Engagement
George Cao, a leading expert from Dragon Trail International, kicked off the session with an insightful presentation on how digital innovation and social engagement are reshaping the way brands connect with Chinese travelers.
Cao highlighted the uneven recovery of China’s outbound tourism. While domestic travel has surged past pre-pandemic levels, outbound travel remains at 60% of 2019 capacity with 5.2% yoy growth, which indicates robusted potential. He emphasized three critical trends:
Fragmented Demand: Post-pandemic travelers prioritize personalized, niche experiences over generic sightseeing. Family travel and cultural immersion now dominate, driven by pandemic-era behavioral shifts.
Decentralized Content Creation: Short-video platforms like Xiaohongshu and Douyin are reshaping inspiration-to-booking journeys. User-generated content (UGC) and influencers now rival branded content in influencing decisions.
ROI-Driven Campaigns: Brands increasingly demand measurable conversions, not just exposure. George advocated for ecosystem partnerships (e.g., combining Xiaohongshu with Fliggy) to bridge awareness and bookings, while stressing the need for new metrics to track preference and intent.
He concluded by urging brands to adopt a multi-channel approach, combining social media, search engines, and e-commerce platforms to create a seamless customer journey.
Watch the Replay for more insights!
Unlocking the Tourism Market with Video Content
Andy Sun from iQIYI took the stage next, focusing on the power of video content in unlocking the tourism market. He spotlighted iQIYI’s role as China’s leading OTT platform, leveraging its 520 million users to drive destination marketing. Key strategies included:
Content-Driven Conversions: Original dramas like My Altay (which boosted Xinjiang tourism by 75%) and music shows like Asian Voice (a cross-border cruise competition) demonstrate how IP storytelling fuels travel interest.
AI-Powered Targeting: iQIYI’s partnership with Baidu enables intent-based ads. For instance, users searching “Dubai weather” receive tailored travel ads, enhancing relevance and conversion.
Cultural Integration: Case studies like Singapore Tourism Board’s seamless ad placements in iQIYI’s Rap of China illustrated how blending entertainment with destination promotion drives engagement.
These campaigns leveraged emotional storytelling, user-generated content, and real-time interactions to capture the attention of potential travelers. Sun explained that video content, especially short-form videos, has become a dominant medium for storytelling, allowing brands to convey the essence of a destination in a visually engaging way.
Watch the Replay for more insights!
Harnessing Data-Driven Advertising for Precision Travel Campaigns
Andy Ng from YOYI TECH rounded out the presentations with a deep dive into the role of data-driven advertising in crafting precision travel campaigns. Ng emphasized that in today’s digital landscape, data is the cornerstone of effective marketing strategies. He revealed that 68% of travelers research destinations via Taobao/JD.com activity, such as browsing luggage brands or international SIM cards, creating a “digital intent trail” for targeting. Then he detailed YOYI TECH’s AI-driven approach to precision targeting:
360-Degree Data Integration: Aggregating airline, OTA, social media, ecommerce, and telecom data enables hyper-targeting of high-intent travelers. For example, users searching “Malaysia SIM cards” on Taobao are flagged for retargeting.
AI Grading & Expansion: A proprietary model scores users intent considering their user personas and behaviors then applies lookalike modeling to amplify reach.
Cross-Screen Engagement: Connected TV (CTV) and digital out-of-home (DOOH) ads, such as airport gate targeting, deliver immersive storytelling.
Dynamic Creative Optimization: AI-generated ads adapt visuals and messaging in real-time, boosting relevance and reduce costs.
Ng’s presentation underscored the need for brands to move beyond traditional advertising methods and embrace a data-first approach to stay competitive in the rapidly evolving tourism industry.
Watch the Replay for more insights!
Panel Discussion: Synergizing Content, Technology, and Platforms in China’s Travel Evolution
The panel discussion, moderated by YOYI TECH’s host, explored how the convergence of content, technology, and platforms is reshaping travel advertising in China. Experts emphasized the need for agility in a fragmented yet dynamic ecosystem, offering actionable insights for engaging modern travelers.
1. Cross-Platform Integration: AI as the Connective Thread
Andy Ng (YOYI TECH) opened by underscoring the transformative role of AI in unifying traveler journeys. He described how platforms like Xiaohongshu and Douyin act as discovery hubs, where user-generated content sparks initial interest. AI then analyzes user behavior—such as search history and engagement patterns—to deliver hyper-personalized recommendations.
2. iQIYI’s Role: Bridging Long-Form Storytelling and Instant Engagement
Andy Sun (iQIYI) highlighted the platform’s dual strength in immersive storytelling and cross-platform synergy. As China’s leading OTT provider, iQIYI leverages original dramas and variety shows to embed destinations into viewers’ imaginations. These long-form narratives, he explained, spark curiosity that extends beyond the screen, driving social media discussions and search activity. Sun emphasized collaborations with short-form platforms like Douyin, where livestreams and challenges convert viewers into instant bookers. “Our content doesn’t just entertain—it ignites conversations that ripple across ecosystems,” he said.
3. Navigating Fragmentation: Opportunities for Niche and Established Players
George Cao (Dragon Trail International) addressed the polarized recovery of China’s travel market. While large destinations face rising costs in a fragmented media landscape, smaller players can thrive by targeting niche audiences with highly focused content. He cited the “collapse” of traditional planning stages, where platforms like Douyin merge discovery and booking into a single act—such as purchasing vouchers during a livestream. “These moments reveal true consumer intent,” Cao explained, “offering brands a chance to retarget high-potential travelers.”
4. Generational Shifts: Gen Z’s Social-First Mindset
The discussion turned to generational divides in content consumption. While older travelers still engage with traditional platforms, Gen Z’s decisions are heavily influenced by short-form videos and peer-generated content. Cao pointed to viral destinations like Harbin and Zibo, where grassroots UGC campaigns propelled obscure locales into national trends. “Young travelers don’t just seek destinations—they seek shareable moments,” he remarked, urging marketers to optimize for “social search” via keywords and hashtags.
The panel closed with a consensus: success hinges on balancing scalability with hyper-relevance. Brands must leverage AI for personalized journeys, embrace hybrid content strategies, and empower niche markets through micro-influencers. As Cao summarized, “In China’s fragmented landscape, the winners will be those who turn decentralization into precision—meeting travelers where they are, not where we wish them to be.”
Watch the Replay for more insights!
Q&A Highlights: Navigating Challenges & Strategies in China’s Travel Marketing
1. Empowering Small Businesses: George Cao’s Strategic Focus
Audience Question: “How can small travel businesses with limited budgets effectively leverage platforms like WeChat and Xiaohongshu?”
George Cao highlighted the unique opportunities in China’s fragmented digital ecosystem for niche players. He advised businesses to prioritize platform specificity over broad campaigns. “Start with Xiaohongshu—its community-driven nature rewards authenticity and visually compelling storytelling,” he noted. By collaborating with micro-influencers who resonate deeply with specific destinations, smaller brands can cultivate trust without the need for high-profile endorsements. Additionally, Cao emphasized the power of user-generated content (UGC). Encouraging travelers to share their experiences through hashtags or interactive campaigns can amplify organic reach, turning guests into brand advocates.
2. iQIYI’s Content Differentiation: Andy Sun’s Collaborative Vision
Audience Question: “How does iQIYI carve a niche in an era dominated by short-form video platforms like Douyin?”
Andy Sun positioned iQIYI as a bridge between depth and immediacy. While short-form platforms excel in quick engagement, iQIYI’s strength lies in immersive, long-form narratives that build emotional connections with destinations. “Dramas and variety shows allow viewers to ‘live’ within a location, sparking curiosity that transcends fleeting trends,” he explained. To stay competitive, iQIYI embraces a hybrid approach, integrating its long-form IP with short-form collaborations and livestream commerce. This strategy not only extends content lifespan but also creates seamless pathways from inspiration to booking, such as embedding travel offers within popular shows.
3. Future-Proofing Global Campaigns: Andy Ng’s Adaptive Framework
Audience Question: “What challenges will international brands face in 2025, and how can they adapt?”
Andy Ng outlined a shifting landscape where personalization, cultural nuance, and data ethics take center stage. He stressed that generic campaigns will falter as travelers increasingly seek tailored experiences. Additionally, Ng highlighted the rise of “social search,” where platforms like Xiaohongshu and Douyin replace traditional engines for discovery. Brands must optimize content for these ecosystems, blending storytelling with searchable keywords. On data privacy, he advocated for ethical AI solutions that balance targeting precision with user trust, such as anonymized audience modeling.
The webinar concluded with a summary of the key takeaways: the critical role of digital innovation, the power of video content, and the necessity of data-driven strategies in reaching Chinese travelers. The speakers agreed that the future of tourism advertising lies in creating personalized, culturally relevant, and immersive experiences that resonate with today’s tech-savvy travelers.
YOYI TECH’s first overseas webinar not only provided valuable insights for brands looking to tap into the Chinese tourism market but also showcased the company’s commitment to fostering global dialogue and collaboration in the digital advertising space. As the industry continues to evolve, events like this will play a crucial role in helping brands navigate the complexities of the digital age and stay ahead of the curve.
Stay tuned for more thought-provoking webinars from YOYI TECH as we continue to explore the latest trends and strategies in digital advertising.
On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was officially announced. YOYI TECH, in collaboration with Lenovo Consumer, stood out among more than 2,800 entries with its case study, “Custom AI Advertising Model Empowering Lenovo’s 618 Campaign: Bridging Public and Private Domains to Strengthen Brand Data Asset Defenses”, and was honored with a nomination for the “AI Innovation in Marketing Integration” category. YOYI TECH has been an active participant in the ROI Festival Awards since 2019 and has consecutively won awards in the years 2019–2021 and 2023–2024.
In 2024, the ROI Festival Awards adopted the theme “Embracing the Era of AI Growth”, staying at the forefront of the industry and placing a strong emphasis on cutting-edge technology. The awards aimed to distill effective practices and insights for the growth of global enterprises. YOYI TECH, leveraging its custom AI digital advertising model, delivered exceptional results by integrating applications such as cross-channel traffic connectivity, high-value member targeting, personalized recommendations, intelligent forecasting, and the use of private domain insights to enhance public domain advertising. These efforts empowered Lenovo’s marketing decisions during the 618 Mega-Sale, achieving tangible outcomes such as increased sales, reduced customer acquisition costs, and improved user experience. As a result, YOYI TECH earned a nomination in the “AI Innovation in Marketing Integration” category.
In 2024, Lenovo, the world’s second-largest PC manufacturer and a Fortune Global 500 company, launched its intelligent personal assistant Lenovo Xiaotian and AIPC (Artificial Intelligence Personal Computer) products powered by the assistant. During the 618 Mega-Sale, Lenovo partnered with YOYI TECH to utilize its custom AI advertising model, achieving a significant breakthrough in intelligent marketing campaigns.
During the project, Lenovo developed targeted audience strategies for both AIPC and non-AIPC products. Leveraging YOYI TECH’s AI-based audience modeling capabilities and integrating user e-commerce consumption preferences, Lenovo achieved precise ad placements. With the support of AI algorithms, Lenovo implemented multiple rounds of creative cross-distribution with real-time optimization. Additionally, by utilizing YOYI TECH’s AIGC-powered intelligent scenario-based creative capabilities, Lenovo efficiently and automatically produced creative content tailored to various stages of the promotional campaign. Furthermore, based on the different phases of the promotional timeline, Lenovo used YOYI TECH’s AI advertising model to strategically control optimal ad timing and frequency, carefully selecting audiences and pairing them with personalized creatives to enhance reach efficiency and achieve highly effective conversions.
Ultimately, leveraging YOYI TECH’s AIGC capabilities, Lenovo automated the generation of over ten sets and more than 100 pieces of ad creative during the 618 shopping festival. These materials were deployed across more than 30 media channels, significantly reducing production timelines and costs. Additionally, under the precise control of the customized AI advertising model, the campaign achieved results far exceeding expectations in terms of total impressions, clicks, unique visitors (UV), and return on investment (ROI). Moving forward, Lenovo plans to continue applying and refining this model, creating a unique technological and operational competitive edge to drive sustained value for the brand.
The explosive growth of AI has brought tremendous convenience to marketing efforts. However, this progress has also introduced challenges, such as issues related to user experience and data transparency. YOYI TECH is committed to continuously enhancing the platform’s AI technological capabilities and precision in ad placement. With a focus on fostering healthy industry growth and a virtuous ecosystem, YOYI TECH aims to collaborate with brands, media, third-party data platforms, and other players in the advertising and marketing ecosystem to usher in a new era of AI-driven growth.
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About the ROI Festival
Established in 2008 in Shanghai, China, the ROI Festival Awards has grown over its seventeen-year history to become one of the most prestigious accolades in Asia and a globally influential international award originating in China. The 2024 ROI Festival Business Creativity Awards received 2,855 entries from 991 companies. The submissions featured cases spanning regions across Europe, the Americas, Asia, Africa, and Latin America, including countries such as the United States, Germany, Spain, Mexico, Egypt, India, Indonesia, Thailand, South Korea, and Japan.
YOYI TECH, a leading provider of demand-side platform (DSP) technologies and advertising placement services in China, proudly announces a strategic partnership with TheGenX Media, a pioneer in digital marketing and advertising across the MENA region. This collaboration represents a significant milestone in YOYI TECH’s mission to deliver cutting-edge AdTech solutions and achieve impactful marketing results for global brands.
With access to more than 80% of media inventories in China, YOYI TECH is renowned for its comprehensive DSP systems that empower advertisers to efficiently purchase inventory and autonomously manage campaigns. TheGenX Media, celebrated for its innovative and high-performing campaigns, brings unmatched creativity and market expertise, reinforcing the strength of this partnership.
“China has significantly increased its investments in the MENA region over recent years, reinforcing stronger economic ties and opening up new opportunities for technological collaboration,” said Andy Ng, Managing Director, APAC. “By combining our deep technological expertise and extensive reach in China with TheGenX Media’s innovative campaigns and influence in MENA, we are creating a platform that will drive transformative growth for our clients. This collaboration is not just about expanding our footprint but about setting new standards in digital marketing excellence.”
Through this partnership, YOYI TECH will leverage its technological prowess and vast reach within China to complement TheGenX Media’s dominance in the MENA region. This cross-regional cooperation aims to redefine digital advertising by emphasizing innovation, efficiency, and measurable outcomes.
“This partnership is a testament to our commitment to offering brands in the MENA region access to world-class AdTech solutions,” said Ashish Gupta, CEO & Founder of TheGenX Media. “By combining YOYI TECH’s technological excellence and our deep understanding of the local market, we aim to create groundbreaking opportunities for our clients. Together, we are poised to set a new benchmark in digital advertising by fostering innovation, efficiency, and measurable impact.”
Key to this partnership is the principle of mutual growth and shared success. YOYI TECH will provide TheGenX Media with premium media inventory, seamless DSP operations, and comprehensive support services, Additionally, YOYI TECH will ensure all advertisements comply with relevant regulations, maintaining the highest standards of quality and integrity.
Roy Zhou, CEO of YOYI TECH, said: “With growing trade and business collaborations between MENA and China, an increasing number of brands from MENA are striving to enter the market of China, and vice versa. Over 14 years of practice, beyond offering our pioneering DSP product, YOYI TECH has developed deep expertise in China’s unique digital marketing ecosystem. We are confident that our partnership with TheGenX Media will unlock more innovative, effective, and efficient marketing solutions for MENA brands, bridging the gap between these dynamic markets and driving growth through precise customer engagement.”
By pushing the boundaries of AdTech and MarTech innovation, YOYI TECH continues to enable brands worldwide to drive sustainable growth through data-driven, programmatic advertising. This collaboration with TheGenX Media underscores YOYI TECH’s dedication to transforming the global advertising landscape and delivering exceptional solutions to clients.
YOYI TECH: Pioneering AI, Forging a Future of Global Expansion
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese market. With its latest Singapore office launch, the company is poised to redefine cross-border digital marketing strategies.
Data from China’s General Administration of Customs shows that, from January to September 2024, China’s total import and export value reached $4.552 trillion, marking a 5.3% year-on-year increase. Of this, cross-border e-commerce trade accounted for $264.71 billion, an 11.5% increase from the previous year, demonstrating strong momentum. These figures underscore the vibrancy of China’s cross-border trade market and its enduring strategic value for international brands.
Building on this momentum, YOYI TECH has pursued a global expansion strategy to help international brands connect with Chinese consumers and achieve sustainable growth. Over the years, YOYI TECH has provided localized digital marketing solutions and products to clients across diverse industries, including tourism boards, global hospitality groups, cultural and tourism associations, the F&B sector, retail, and automotive enterprises in Southeast Asia and the Middle East. With increasing recognition of its products and services overseas and signs of revitalization in the domestic market, YOYI TECH is strengthening its AI capabilities. The recent establishment of its international office in Singapore marks a pivotal upgrade in its global strategy.
01 Tapping Into China’s Evolving Consumer Market
China’s GDP reached $8.688 trillion in the first half of 2024, reflecting a 5.0% year-on-year growth, according to the National Bureau of Statistics. This sustained performance cements China’s status as one of the global economic leaders. Additionally, per capita disposable income grew by 5.3% in real terms, while total retail sales of consumer goods rose by 3.75%, signifying a steady recovery in the consumer market.
The tourism sector has also seen remarkable growth. The Ministry of Culture and Tourism reports a 14.3% year-on-year increase in domestic tourists in H1 2024, with total tourism spending rising by 19.0%. Outbound travel demand among Chinese consumers is particularly strong, as border-crossing traffic surged by 62.34% from January to July 2024, according to the National Immigration Administration.
This robust domestic market recovery provides an ideal environment for YOYI TECH to accelerate its international expansion. By combining its expertise in the Chinese market with advanced AI and data-driven technologies, YOYI TECH empowers overseas brands to successfully navigate cultural, economic, and regulatory nuances, helping them seize opportunities and minimize risks.
02 Expanding with AI: A Strategic Leap Forward
YOYI TECH’s core strength lies in its exceptional data capabilities. Through its proprietary OneID technology, the company integrates data from diverse sources to create a unified omnichannel marketing ecosystem. This system spans channels such as CTV, mobile, PC, and DOOH, enabling comprehensive and regulation-compliant insights-led marketing for overseas brands.
The company’s data matrix encompasses over 2 billion personal IDs, 240 million active household IDs, and 30,000 household tags. Collaborating with 50+ data providers, YOYI TECH has established a robust foundation for omnichannel marketing. Leveraging “AI + Big Data,” the company develops tailored AI ad models for industries, ensuring precise audience targeting, cost efficiency, and campaign effectiveness.
Beyond its technological offerings, YOYI TECH provides international brands with deep strategic support, helping them navigate the complexities of the Chinese market. From cultural insights to policy guidance, YOYI TECH ensures its clients achieve impactful advertising and conversion results.
03 Case Study: Empowering Brands Through Data-Powered Campaigns
YOYI TECH’s work with a Southeast Asian tourism board demonstrates its ability to deliver measurable results. As consumer behavior becomes more complex, with China’s outbound travelers engaging across multiple channels before making decisions, YOYI TECH designed a cross-screen media strategy to address this shift.
The campaign covered all stages of the consumer decision-making process:
● Awareness: High-impact DOOH and CTV ads established brand visibility.
● Engagement: Mobile video ads reinforced brand messaging and education.
● Conversion: Display ads targeted interactions and drove conversions.
By leveraging cross-screen ID integration, YOYI TECH precisely targeted affluent families and key decision-makers interested in outbound travel. The company also employed AI-powered frequency capping to optimize the number of ad impressions for each unique user, ensuring cost efficiency and higher engagement rates.
Campaign Results at a Glance:
● Ad Impressions: 17.4 million
● Households Reached: 2.4 million
● Individuals Reached: 7.5 million
● CTR Growth: 45%
● Landing Page UV Growth: 81%
● Average Visit Duration Growth: 307%
These results illustrate YOYI TECH’s capability to drive high-impact campaigns tailored to customer needs.
04 Looking Ahead: Innovation and Leadership
Under the leadership of CEO Zhou Wenbiao, YOYI TECH has made significant strides in enhancing its products and customer experience, earning praise from clients across Southeast Asia and the Middle East. The establishment of its Singapore branch signals a major step in its global journey.
Andy Ng, the newly appointed Managing Director of International Business, brings extensive expertise in advertising technology and market expansion to YOYI TECH. Formerly Vice President for the Asia-Pacific region at iion, Andy Ng is now tasked with leading YOYI TECH’s international team and accelerating its overseas market expansion.
As YOYI TECH continues to innovate, it remains steadfast in its mission to deliver cutting-edge strategies and personalized solutions for international brands. By harnessing the power of AI and data, YOYI TECH aims to create long-term value for clients and redefine the future of global digital marketing.
The monetary data in this article has been converted from Chinese Yuan (CNY) to US Dollars (USD) based on the real-time exchange rate as of October 21, 2024.
About YOYI TECH
YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies successfully enter and thrive in the Chinese market with ease and effectiveness.
Source of featured image: Qiantu, licensed for commercial use
