Deciphering China’s Mainstream Advertising Technologies
In the digital era, Advertising Technology (AdTech) has become the core driving force of the advertising industry, reshaping the advertising market landscape at an unprecedented
Marketing in China
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Introduction to Chinese Media and Advertising Media
The rapid development of information technology has brought about an unprecedented transformation in China’s media and advertising media industry. From traditional newspapers, magazines, radio, and
Overview of China’s Advertising Monitoring and Analysis Platforms
In today’s era of information overload, advertising serves as a crucial bridge for communication between businesses and consumers, its significance is self-evident. With the acceleration
Overview of China’s Programmatic Advertising Ecosystem
As globalization continues to deepen, international brands are increasingly turning their attention to the vast Chinese market. With the largest number of internet users in
Overview of China’s Advertising Verification Platforms
With the robust growth of China’s economy and the acceleration of digital transformation, China’s advertising market has become one of the most dynamic advertising ecosystems
Introduction to China’s Advertising DMP
A DMP (Data Management Platform) can provide audience targeting for advertising campaigns through demographic labeling and establish user profiles based on campaign data. It manages
Introduction to AdX and SSP in China
Overview Ad Exchange platforms (AdX) integrate advertising resources and networks, facilitating the sale of advertising space through various transaction methods, including programmatic direct buying, preferred
The Landscape of Advertising in China: Media, Industries, and Agencies
Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media
Classification and Introduction of Chinese Demand-Side Platforms
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable
Interpretation of Advertising Monitoring Indicators in China
Advertising effectiveness monitoring indicators are crucial for advertisers to determine the effectiveness of advertisements and how to optimize them. The commonly used advertising monitoring indicators
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
In the dynamic landscape of digital advertising, China’s advertising ecosystem has developed unique characteristics that set it apart from the global market. This article delves
How Do We Monitor Advertising in China?
In China, the rapid development of the internet industry has become a thing of the past. Faced with increasingly precious traffic, brands and advertisers need
What are Advertisers’ Favorite Advertising Formats in China?
Due to the distinct software usage habits of Chinese consumers, email advertising, which garners significant attention in overseas markets, simply doesn’t work in China. The
Programmatic Advertising in China 101
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
Advertising Placement Qualifications 101: Automotive Industry
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
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