Overview Ad Exchange platforms (AdX) integrate advertising resources and networks,...
The Landscape of Advertising in China: Media, Industries, and Agencies
Driven by the digital wave, China's advertising market has shown...
Classification and Introduction of Chinese Demand-Side Platforms
Demand-side platforms provide services for brand advertisers or ad agencies,...
Interpretation of Advertising Monitoring Indicators in China
Advertising effectiveness monitoring indicators are crucial for advertisers to determine...
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
In the dynamic landscape of digital advertising, China's advertising ecosystem...
How Do We Monitor Advertising in China?
In China, the rapid development of the internet industry has...
What are Advertisers’ Favorite Advertising Formats in China?
Due to the distinct software usage habits of Chinese consumers,...
Programmatic Advertising in China 101
China's programmatic advertising market has seen unprecedented prosperity since 2012,...
Prohibited Products for Promotion under Chinese Laws and Regulations：A Guide to Navigating the Regulatory Landscape
Each country has its own social environment and standards for...
A Glance at Programmatic Ad Ecosystem in China: the Tree Theory
As a significant market, China is a resourceful market for...
China’s Media Platforms’ Regulatory Guidelines for Advertising Content
For advertisers, after navigating through the initial strategy formulation, plan...