Yoyi DSP offers a range of specific targeting options designed to help advertisers effectively reach niche audiences. Here are the key targeting features available:
1. Behavioral Targeting
Yoyi DSP allows advertisers to target users based on their online behaviors, such as browsing history, engagement with previous ads, and interaction with specific content. This enables brands to reach audiences who have shown interest in similar products or services.
2. Demographic Targeting
Advertisers can define their target audience based on demographic factors like age, gender, income level, and education. This granular approach helps in reaching specific segments that are most likely to convert.
3. Interest-Based Targeting
Yoyi DSP enables targeting based on user interests and preferences. Advertisers can create segments around particular hobbies, lifestyles, or topics that resonate with their niche offerings.
4. Contextual Targeting
This feature allows ads to be displayed on websites or within content that is contextually relevant to the advertised product. For example, an ad for outdoor gear can appear on travel blogs or adventure-related content, ensuring it reaches an audience likely to be interested.
5. Geographic Targeting
Advertisers can focus on specific geographic areas to reach local audiences or regions where their products are most relevant. This is particularly useful for businesses that cater to localized markets.
6. Retargeting Options
Yoyi DSP provides robust retargeting capabilities, allowing advertisers to reconnect with users who have previously interacted with their brand but did not convert. This includes serving ads to users who visited a website or engaged with a specific product.
7. Custom Audiences
Advertisers can create custom audience segments using first-party data from their own customer databases. This allows for highly tailored campaigns that align closely with existing customer profiles.
8. Lookalike Audiences
Yoyi DSP can identify and target new users who share similar characteristics and behaviors with existing customers. This expands the reach while maintaining relevance to the niche market.These targeting options make Yoyi DSP a powerful tool for advertisers aiming to connect with niche audiences effectively, enhancing engagement and conversion rates through precise and relevant ad placements.