Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However, as the industry matures and regulation intensifies, ensuring the legality and compliance of software tool applications has become an essential step for brands entering the Chinese market.
To assist overseas brands in smoothly entering the Chinese market and efficiently utilizing various advertising resources, this article will elaborate on the details of advertising qualifications in the software tools industry, covering multiple segments such as reading and audiobook tools, video playback and editing, music playback and editing, internet tools, social and communication tools, photography and videography, graphic and image beautification, office tools, security and cleanup, weather and calendar, system beautification, sports and health, map navigation, system tools and efficiency tools, operating systems, and development tools. By clarifying qualification requirements, business scope restrictions, third-party cooperation standards, and advertising channels, this guide provides an exhaustive manual for overseas brands entering China.
Reading and Audiobook Tools
Industry Description
Tool software applications for reading and playing electronic books or document content.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Video Playback and Editing Tools
Industry Description
Software applications for video playback and editing.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Music Playback and Editing Tools
Industry Description
Software applications for audio playback, recording, and editing.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Internet Tools
Industry Description
Software applications for connecting to the internet, supporting online browsing, uploading, and downloading functionalities.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For computer system information security products, a “Computer Information System Security Special Purpose Product Sales License” is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Social Tools
Industry Description
Software applications specifically for making friends, stranger socializing, and specific scenario social interactions (including companion play software applications).
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business).
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.
Personal Account Opening
No
Communication Tools
Industry Description
Software applications that enable online chatting and communication through instant messaging technology.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business).
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.
Personal Account Opening
No
Photography and Video Tools
Industry Description
Software applications providing photo shooting and video recording functionalities.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
Yes, only individual business household type/natural person type individual account opening is supported.
Continuing with the translation of the document:
Sports and Health Tools
Industry Description
Software applications that provide auxiliary functions for sports activities and health monitoring.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Map Navigation
Industry Description
Software applications that provide driving directions and road navigation.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For maps/navigation, a “Surveying and Mapping Qualification Certificate” (compliant with “Class A/Class B + Internet Map Service”) is required.
For traffic violation checking, a cooperation agreement for the traffic violation checking interface is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
System Tools and Efficiency Tools
Industry Description
Applications used to enhance system or device performance and usability, and to optimize daily user experience and work efficiency.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Operating Systems
Industry Description
Computer or smartphone operating systems, system programs used to manage computer hardware and software resources.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Development Tools
Industry Description
Tools and integrated environments, testing tool software applications that schedule and manage hardware resources during software development, provide running support for application software, and support software development.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
