Year: 2025

Categories
China Marketing

China’s Second Growth Curve in the Luxury Industry: Rednote’s Breakthrough in Social Marketing

In recent years, China’s luxury market has faced significant challenges. Traditional luxury consumption has cooled, with declining performance, frequent store closures, and layoffs. While China is still considered a long-term growth engine, consumer confidence has yet to fully rebound in the short term, and high-net-worth individuals are becoming increasingly cautious with their purchases. Brands must abandon the illusion of “automatic growth” and confront the core issue of “declining traffic.”

Francesca Bellettini, Deputy CEO of Kering Group, noted during the company’s earnings expressed that their challenge is to improve conversion without diluting brand equity or resorting to heavy discounting.

To this end, some brands have turned to high-frequency entry-level products such as fragrances, beauty items, and scarves to attract foot traffic and drive conversion for higher-priced, less frequently purchased items, thereby stabilizing their market foundation.

E-Commerce Observation: rednote Emerges as a Second Battleground for Luxury

Traditional shelf-based e-commerce lacks the communicative depth needed to convey luxury brand value. However, rednote has emerged as a key breakthrough platform due to the strong overlap between its user base and the target demographic for luxury goods.

According to the 2024 QianGua rednote User Behavior Report:

  • 17%+ are urban Gen Z (digital natives living in top-tier cities, fond of online shopping)
  • 9%+ are urban white-collar workers (primarily born in the ’90s, convenience-driven)
  • 7%+ are youth from lower-tier cities (with more disposable income and a trend-following mindset)
  • 6% are refined mothers and urban middle-class
  • 3% are silver-haired urbanites and middle-aged individuals from smaller towns

As of 2024, rednote boasts 300 million monthly active users, with 70% female ratio. Users born after 1995 and 2000 account for 85%, and users from first- and second-tier cities make up 50%. This young, high-spending user base provides an ideal foundation for luxury brands to precisely reach their target audience.

Rednote further strengthens this with a segmentation model based on the relationships between people, needs, and products, identifying six core lifestyle personas relevant to luxury:

  • Luxury Lifestyle Enthusiasts: Mostly 35+, see luxury as a status symbol that reflects their social standing, prioritizing exclusivity and highly personalized experiences.
  • Milestone Rewarders: Typically in early or rising career stages, associate luxury with meaningful milestones and treat themselves to premium products on special occasions.
  • Trendsetters in Luxury: Primarily under 35, see luxury as a form of self-expression and use high-fashion to showcase unique aesthetics and personality.
  • Quiet Luxury Connoisseurs: Also under 35, but favor understated elegance, viewing luxury as a refined expression of everyday life and personal taste.
  • Luxury Beginner: Mainly under 25, view iconic luxury items as social “passports” that help them integrate into new circles.
  • Circle Expanding Activists: Ambitious individuals under 25, leveraging luxury goods as tools to build networks and enhance professional presence.

Miu Miu’s Winning Formula: Lifestyle Marketing on Rednote Drives Breakout Growth

Miu Miu has achieved standout growth through strategic use of social media. After posting a remarkable 93.2% year-over-year sales increase in 2024, the brand continued to lead the luxury sector with 60% growth in Q1 2025, ranking second on Lyst’s Global “Hottest Brands” Index. The brand’s aesthetic blends a variety of styles—Y2K retro, quiet luxury, balletcore, and “rich girl” elegance—into a distinctive visual identity.

Its success is deeply tied to marketing strategies on platforms like rednote.

01 Viral Products: Rebellious Aesthetics Capturing Gen Z

Miu Miu partnered with former Balenciaga stylist Lotta Volkova to launch daring pieces like “underwear as outerwear,” low-rise mini skirts, and ballet flats. These counter-mainstream designs resonate with Gen Z’s desire for individuality and “social currency.”

From the viral midriff-baring looks in 2022 to the vintage college and ballet fusion styles in 2024, Miu Miu continues to capture attention. The brand also uses a centralized data system to monitor social buzz and identify breakout products within 72 hours. Each season, 1–2 “experimental pieces” (e.g., crystal socks) are released, with production volume adjusted based on social media response.

02 Expanding Visibility: Celebrity Endorsements & Localized Events

To appeal to Chinese consumers, Miu Miu signed Gen Z actress Liu Haocun as an ambassador. Her influence helped ignite a trend around the “Miu Girl” look across Instagram and Douyin. The brand also curated offline experiences aligned with rednote’s “check-in” culture—such as a Lunar New Year vinyl signing with artist Liu Boxin, flower boat cruises in Guangzhou’s Liwan Lake, and ice skating events at Beijing’s Shichahai—bridging online and offline engagement.

03 All-Ages Campaigns: Breaking Age and Gender Barriers

Miu Miu challenged traditional norms by featuring 70-year-old retired doctor Qin Huilan and 85-year-old actress Wu Yanshu on the runway. The brand also produced 29 short films in its “Women’s Stories” series and hosts Miu Miu Musings salons, addressing social topics and engaging high-net-worth, mature audiences.

04 Social Media Buzz Building

Miu Miu actively shares fashion shoots and celebrity street styles on rednote, promoting hashtags like #miumiugirls to encourage user-generated content (UGC). According to McKinsey, 70% of luxury shoppers consult KOL content before visiting physical stores. Miu Miu’s “dual-channel synergy” strategy successfully converts online engagement into offline purchases.

As traditional growth models lose momentum, rednote—with its highly aligned user base and content influence—has become a core battleground for luxury brands. Miu Miu’s case demonstrates that by capturing youth culture, crafting age-inclusive narratives, and executing deep social media engagement, brands can achieve remarkable growth in the Chinese market.

Looking ahead, luxury brands must deepen their cultural resonance—connecting product value with identity and emotional needs—to lead the next wave of social-first marketing.

Source of featured image: Photo by Yves Cedric Schulze on Unsplash

Categories
News

YOYI TECH and Campbell Pacific Media Announce Strategic Partnership to Enhance Omnichannel Marketing Across APAC

YOYI TECH, a leading MarTech innovator in China, is pleased to announce a strategic partnership with Campbell Pacific Media (CPM), a leading digital consultancy and AdTech reseller in the Asia Pacific region, specializing in driving the expansion of global businesses into and across all major APAC markets. This collaboration aims to improve the accessibility and effectiveness of omnichannel advertising and marketing services, delivering seamless brand experiences and impactful engagement with consumers.

YOYI TECH offers a robust suite of marketing technology products, including its proprietary DSP (Demand-Side Platform), DMP (Data Management Platform), CDP (Customer Data Platform), and MA (Marketing Automation Platform). Backed by coverage of over 80% of media inventory across China, YOYI TECH is widely recognized for its comprehensive programmatic advertising solutions and omnichannel marketing systems. These tools empower brands to connect meaningfully with over 1.09 billion mainland Chinese consumers, overseas Chinese communities, and Chinese outbound travelers.

Campbell Pacific Media brings more than two decades of digital marketing expertise, with a strong reputation for understanding the nuances of APAC markets and delivering compelling brand narratives through performance-driven campaign strategies. As part of the partnership, Campbell Pacific Media will leverage its extensive experience to design and execute cross-border expansion strategies tailored to businesses of all sizes.

“China remains one of the most valuable yet complex markets in the APAC region due to its evolving regulatory landscape, unique consumer behavior, and cultural dynamics,” said Andy Ng, Managing Director, APAC at YOYI TECH. “Through our partnership with Campbell Pacific Media, we aim to offer international brands seamless access to an advanced advertising infrastructure that blends local market expertise with AI-powered and data-driven marketing capabilities.”

This collaboration will provide global advertisers with premium access to YOYI TECH’s expansive data ecosystem, rich media inventory, and versatile ad formats, enabling precise and effective engagement with Chinese audiences. Powered by Campbell Pacific Media’s deep knowledge in expansion strategy, execution, branding and content development, the partnership ensures that campaigns are locally relevant, culturally sensitive, and fully compliant with advertising regulations across regions.

Caroline Campbell, CEO & Founder at Campbell Pacific Media, shared, “The Campbell Pacific Media team is excited to announce our new partnership with Yoyi Tech. Connecting with audiences in China is a top priority for many of the global and regional brands we work with—particularly within the travel and luxury sectors in Japan. This market remains one of the most challenging to penetrate, making strategic, data-driven approaches more crucial than ever. We believe this partnership will unlock new opportunities and deliver exceptional value to our clients.”

The partnership reflects a shared commitment to helping global brands connect with APAC consumers—especially in the Chinese market—by creating campaigns that deeply resonate with target audiences and drive measurable business outcomes.

“This collaboration is about unlocking the potential of AI-powered digital marketing and cross-market consumer insights throughout the APAC region,” said Roy Zhou, CEO of YOYI TECH. “By integrating YOYI TECH’s cutting-edge technology and data assets with Campbell Pacific Media’s strategic expertise, we’re committed to delivering tailored, high-performing campaigns that meet the needs of today’s dynamic digital landscape.”

With exclusive inventory access, advanced targeting capabilities, AIGC-powered creatives, real-time performance optimization, and transparent measurement tools, YOYI TECH and Campbell Pacific Media are paving the way for global brands to achieve meaningful growth through AI-powered programmatic advertising and omnichannel strategies across the APAC region.

For more information about YOYI TECH, visit https://en.yoyi.com.cn.
To learn more about Campbell Pacific Media, visit https://www.campbellpacificmedia.com/.

Source of featured image: Photo by charlesdeluvio on Unsplash

Categories
News

Decoding China’s Consumer Journey: How AI, Social Commerce, and DOOH Are Transforming Brand Success

By the time the last panel discussion wrapped up, one thing was clear from the webinar hosted by YOYI TECH, Xingchang Xinda Technology, and VIOOH China: winning in China’s evolving digital marketing ecosystem now demands a whole new level of strategic agility. From personalized AI-driven advertising to the fusion of social commerce and programmatic DOOH, the conversations sparked a powerful call to rethink what it takes to truly connect with China’s next generation of consumers.

Kicking off the session, Andy Ng, Managing Director of International Business at YOYI TECH, set the tone with a compelling dive into how AI is no longer a futuristic concept, but an essential reality in China’s advertising landscape.

He walked the audience through the shift from mass digitization to today’s AI-enabled marketing, where real-time personalization, predictive targeting, and creative automation are redefining what relevance means. As Andy described, it’s no longer enough to simply reach consumers; brands must now craft micro-segmented journeys, tailored to individuals’ precise behaviors and preferences across screens, moments, and moods.

His example of Sephora’s transformation made this evolution tangible. Faced with fragmented audiences and mounting creative fatigue, Sephora leveraged YOYI TECH’s AI engine to dynamically build personas, adapt creative variations, and optimize campaigns in real time. The result was not just higher engagement, but smarter, faster scaling — with a 24% rise in click-through rates and a 33% lift in ROI. Andy likened this precision approach to perfecting a dating strategy: not about meeting more people, but about meeting the right people, at the right time, with the right message. It’s a simple analogy, but a powerful reminder of how deeply AI can now influence every layer of the brand-consumer relationship.

This idea of depth over breadth carried forward as Kaicey Chae, VP of Business Development at Xingchang Xinda Technology, shifted the spotlight to Xiaohongshu, or RedNote — a platform now indispensable to China’s young, discerning consumers.

Kaicey’s presentation revealed how RedNote, once seen merely as a lifestyle app, has evolved into a trusted discovery engine and e-commerce powerhouse. In an environment where user-generated content is king, brands must no longer just broadcast messages — they must cultivate genuine conversations and community advocacy.

Kaicey’s breakdown of RedNote’s dual-cycle marketing system — where discovery and transaction intertwine seamlessly across platforms — offered a clear blueprint. His case study on Melvita demonstrated the power of this model: within just 18 months of launching a RedNote flagship store, the brand achieved nearly 1,000% GMV growth, while simultaneously boosting Tmall sales by over 76%.

Far from being a siloed channel, Kaicey argued, RedNote should be treated as a core node in a broader omnichannel ecosystem — one where UGC, KOLs, and e-commerce platforms feed each other in a virtuous circle.

The narrative then turned outward, quite literally, as Calvin Chan, CEO of VIOOH China, led a provocative session on how Digital Out-of-Home (DOOH) advertising is being reinvented through programmatic technology. For many, OOH may conjure images of static billboards — but Calvin demonstrated that today’s DOOH is a dynamic, data-driven force that integrates seamlessly into omnichannel strategies.

With over 50% of China’s OOH inventory now digitalized, Calvin emphasized how brands can use real-time triggers like weather, location, and behavioral data to target audiences more precisely than ever before. He painted a picture of cross-screen synergy: reaching a commuter via a Shanghai metro screen at 8 a.m., and retargeting them later that day on their mobile device with a personalized offer. DOOH, he insisted, is no longer just a brand awareness tool — it can drive full-funnel engagement and measurable outcomes, bridging the online and offline worlds in powerful ways.

The concluding panel discussion tied these threads together, exploring how brands can build a high-impact omnichannel strategy in China. Andy highlighted the critical need for localized AI models that work seamlessly across channels, not just optimizing reach but elevating relevance at every touchpoint. Kaicey reiterated that authentic platform usage — understanding the unique nuances of RedNote, for example, rather than treating it like a Western social network — is vital for winning consumer trust. Calvin brought it full circle, stressing that no channel should stand alone: programmatic DOOH, mobile, social, and e-commerce must operate as parts of a unified ecosystem, designed to follow and engage the consumer across their journey.

If there was a single takeaway from the event, it was this: success in China’s market today demands not just a presence, but a plan — an intelligent, integrated, omnichannel plan powered by real insights, smart AI, and cultural nuance.

As the landscape continues to evolve at breakneck speed, YOYI TECH stands ready to partner with brands ready to embrace this future. With advanced AI-driven advertising solutions and an unmatched understanding of China’s digital terrain, YOYI TECH offers the tools and expertise to help brands not just survive, but truly thrive.

For those ready to unlock their next phase of intelligent growth, the message from the webinar was clear: the future is already here — and the time to act is now.

 

Categories
China Marketing DMP

Luxury Consumers in China: Strategic Insights and Market Opportunities

The Chinese luxury market remains a cornerstone of global growth, projected to capture 40% of worldwide luxury spending by 2025 (The Chinese luxury consumer, McKinsey). Post-pandemic recovery trends indicate a resurgence in overseas consumption, with 60% of purchases occurring domestically and 40% abroad—primarily in Europe and Asia-Pacific (Bain & Company-Altagamma Worldwide Luxury Market Report 2024). Despite this, China’s domestic market and its evolving consumer preferences demand strategic prioritization for global brands seeking sustained growth.

 

 

01 Key Overseas Destinations

According to China Luxury Market Insight Report, published by Tencent Marketing Insight & BCG, Asia dominates as the primary destination for outbound luxury shopping, with Greater China (Hong Kong, Macao, Taiwan) accounting for 30% of purchases. Japan and South Korea follow at 20%, while Southeast Asia captures 18%.

 

 

02 Shopping Channels and Travel Integration Among Overseas Chinese Luxury Consumers

Chinese consumers exhibit a pronounced preference for duty-free channels when purchasing luxury goods abroad, with downtown duty-free stores (41%) and airport duty-free outlets (26%) emerging as the top choices (The Chinese Luxury Consumer, McKinsey Quarterly). This trend underscores the centrality of tax-free savings in purchasing decisions, particularly among price-sensitive yet high-spending cohorts. Beyond duty-free, consumers also frequent department stores, free-standing brand boutiques, and shopping-mall brand stores, though these channels remain secondary to the dominance of duty-free retail.

 

Notably, overseas luxury shopping is rarely isolated; it is often seamlessly integrated into premium travel experiences. Consumers prioritize curated itineraries that pair luxury purchases with high-end hospitality, gourmet dining, and cultural engagements, reflecting a holistic approach to luxury consumption. For brands, aligning with duty-free retailers in key travel hubs—such as airports and urban luxury districts—is critical to capturing this dual demand for exclusivity and experiential value.

 

03 Consumer Demographics: Profiling the Luxury Cohort via YOYI DMP

The core luxury demographic skews heavily female (70%), with nearly 20% aged 45–50. Geographically, 45% reside in Tier-1 cities such as Beijing, Shanghai, and Guangzhou, or emerging hubs like Chongqing, Chengdu, and Shenzhen. This cohort is characterized by high disposable income (90% car ownership), a significant proportion of unmarried individuals (57%), and a preference for integrated consumption scenarios—spanning gourmet dining, shopping, wellness, and sports.

 

 

04 Digital Engagement: The WeChat Ecosystem Imperative

WeChat’s ecosystem has solidified its position as the central hub for Chinese consumers researching overseas luxury purchases. In Q1 2024, 92% of buyers relied on official brand channels—Mini-programs, live streams, official accounts, and websites—to inform their purchasing decisions (2024 Luxury Consumer Survey, Tencent Marketing Insight and BCG). Within this landscape, WeChat alone captures 45% of consumer attention, dwarfing other social media platforms (23%), underscoring its unparalleled influence in shaping buyer behavior.

 

 

Luxury brands leverage WeChat’s Official Accounts (OA) as a gateway to deepen digital engagement. According to Digital Luxury Group, 88% of brands strategically link their OAs to Mini-programs, embedding direct access points in OA menus, articles, and welcome journeys. This integration creates a seamless user experience, guiding consumers from brand content to transactional interfaces—such as product catalogs or exclusive pre-orders—within a single ecosystem.

Beyond digital interaction, WeChat Mini-programs serve as a bridge to physical retail. A robust 86% of luxury brands deploy Mini-program-based store locators, enabling consumers to identify nearby boutiques effortlessly. This feature, combined with inventory-checking tools, drives tangible foot traffic: 37% of brands utilizing store reservation services via Mini-programs. By integrating functionalities like associate-led consultations via WeCom, brands further personalize the path to purchase, merging online convenience with offline exclusivity.

WeChat’s dual role—as both an information powerhouse and an omnichannel facilitator—cements its indispensability for luxury brands targeting Chinese consumers. With over 1.3 billion active users, the platform not only offers unparalleled reach but also provides rich advertising formats embedded in Moments, Official Accounts (OA), Channels, Search, and more, enabling brands to engage audiences through hyper-targeted campaigns. By prioritizing mini-program development, store integration, and leveraging these dynamic ad touchpoints, brands can harness WeChat’s ecosystem to convert digital engagement into offline loyalty, ensuring alignment with the preferences of a sophisticated, tech-driven consumer base.

For actionable insights into the nuanced behaviors of Chinese luxury consumers and proven methodologies to precisely target, engage, and convert high-value cohorts, contact our team at marketing@yoyi.com.cn. Leveraging advanced DMP analytics and deep market intelligence, our consultants design bespoke strategies that align with your brand’s objectives, ensuring competitive differentiation and measurable ROI in China’s dynamic luxury sector.

Source of featured image: Photo by Laura Chouette on Unsplash

Categories
China Marketing DMP

Chinese Outbound Medical Tourism: Strategic Insights and Market Opportunities

The sustained growth of Chinese outbound medical tourism is underpinned by two macroeconomic trends: rising disposable incomes and increasing healthcare prioritization. According to the National Bureau of Statistics of China (NBSC), per capita disposable income has grown steadily since 2022, amplifying household purchasing power. Concurrently, healthcare expenditure as a percentage of total consumption has risen sharply, as noted in the Statistical Communiqué of the People’s Republic of China (2020–2025). This dual trend reflects a structural shift toward health-conscious spending, creating fertile ground for cross-border medical travel.

 

 

01 Treatment Purpose Segmentation

According to L.E.K. analysis, Chinese outbound medical tourists fall into three primary categories:

Critical Care Patients (40% of travelers, data from Analysys): Predominantly seeking advanced treatments for cancer, organ transplants, and neurological conditions in the U.S., Germany, Japan, and Singapore due to superior technology and expertise.

Preventive Care Seekers (28%, data from Analysys): Focused on health screenings and genetic testing, often opting for Japan, South Korea, or Singapore for proximity and cost efficiency. This segment offers high customer lifetime value (CLV) due to recurring engagement.

Aesthetic Medicine Consumers: Primarily traveling to South Korea for cosmetic procedures, driven by cultural alignment with East Asian beauty standards.

 

02 Outbound Medical Service Type Allocation

The Special Analysis of the Overseas Healthcare Market 2017 by Analysys reveals a clear hierarchy in Chinese outbound medical service demand. Critical care dominates, constituting 40.2% of all Chinese outbound medical travelers, driven by high-complexity treatments such as cancer therapies, organ transplants, and advanced neurological interventions.

Health check-ups represent the second-largest segment at 28%, reflecting growing consumer emphasis on preventive care and early disease detection. Unlike critical care, which is characterized by low frequency and high costs, health check-ups offer recurring engagement opportunities, positioning them as a high-potential driver of customer lifetime value (CLV).

Residual ancillary services (14.6%) encompass post-treatment rehabilitation, chronic disease management, and non-urgent specialized care. Cosmetic surgery accounts for 12.2%, underscoring the sustained demand for aesthetic enhancements, while the remaining 4.9% includes niche categories such as experimental therapies and rare disease treatments.

This allocation highlights two strategic priorities. Critical care remains the cornerstone of outbound medical travel, demanding partnerships with globally accredited institutions. Health check-ups and ancillary services present untapped potential for recurring revenue streams through bundled offerings and loyalty programs.

 

 

03 Destination Preferences

The U.S. dominates the critical care market (70% share), leveraging its reputation for innovative therapies and FDA-approved drugs. Japan ranks second (19.2%), appealing to cost-conscious patients through predictable pricing and geographic proximity. The U.K. (8.7%) attracts patients seeking high-quality care at lower costs than the U.S.

 

 

04 YOYI DMP’s Target Persona: Health Pioneers & Beauty Pursuers

Marketing for critical care treatments, such as cancer treatment, is strictly prohibited by the Chinese government. However, advertising for preventative treatments and cosmetic surgeries remains both permissible and highly popular.

The 96.7 million-strong health & beauty segment covered by YOYI DMP skews male (54%) and young (74% aged 25–34), with 81.5% being car owners—a strong indicator of high disposable income. Key engagement channels include auto-centric touchpoints (4S stores, car service apps, and DOOH in parking lots) and premium lifestyle platforms.

Married consumers (60%) require cross-device targeting strategies, such as OTT-to-mobile or DOOH-to-mobile campaigns. Singles (40%) respond well to empowerment-driven messaging, like “Better Me”.

Strategic targeting across online and offline channels is essential to effectively reach and convert this lucrative audience.

 

 

05 Strategic Recommendations

Regulatory Compliance: Avoid direct marketing for critical care; focus on educational content and KOL partnerships.

Precision Targeting: Utilize YOYI DMP’s cross-screen ID mapping to reach high-intent segments.

Service Differentiation: Design personalised aesthetic packages (e.g., minimally invasive procedures for men) and hybrid medical-tourism experiences.

The Chinese outbound medical tourism market demands a nuanced, data-driven approach. Stakeholders must align with regulatory constraints, prioritize hyper-personalized engagement, and leverage granular consumer insights to capture growth.

For deeper insights into the Chinese outbound medical service persona—including city-level distribution, app preferences, behaviors, and more—as well as strategies to target, engage, and convert this audience, feel free to reach out to us at marketing@yoyi.com.cn.

Our experts will craft a tailored marketing strategy based on DMP-driven insights to meet your specific needs.

Source of featured image: Photo by David Trinks on Unsplash

Categories
China Marketing DMP

Decoding the Trends and Personas in China’s International Study Market

According to the Chinese Ministry of Education, the number of Chinese students studying abroad has rebounded significantly. After a rapid recovery from 451,000 in 2020 to 661,000 in 2022, followed by a strong increase from 545,000 in 2023 to 704,000 in 2024, the figure has now returned to pre-pandemic levels.

 

01 Top Education Destinations

Data from the 2024 White Paper on Chinese Students’ Overseas Study Preparation published by New Oriental shows that the United Kingdom, the United States, and Australia remained as the top three most popular study destinations in 2024. Asia also demonstrated remarkable performance, with Hong Kong (China) ranking fourth on the list. Notably, Australia secured its position among the top 3 preferred destinations for the first time, while Asian regions showed particularly strong appeal.

 

 

Over the past decade (2015-2024), the U.K. and the U.S. have alternated as the most sought-after study destinations. During the first five years, the United States maintained its dominance through its world-class educational resources and robust academic strengths, attracting substantial numbers of Chinese students. However, in the latter half of the decade, the United Kingdom surpassed its counterpart by leveraging its shorter program durations and relatively stable political climate, ultimately becoming the preferred choice for prospective Chinese international students.

Factors behind might include education capabilities & qualities, working prospects, university/major rankings, safety, culture, and budgets. According to Qide Education’s 2025 Chinese Overseas Study White Paper, from 2021 to 2025, education capabilities & qualities stays in the first place; working prospect, university/major rankings, safety, and culture keeps in the 2nd place to the 5th place; budget kept growing from the 8th place to the 6th place, indicating the importance of total spends grows year on year.

 

02 Budget, a factor with growing importance

The average budget for studying abroad in different countries and regions diverse from 500 thousand RMB to 625 thousand RMB. Basically, the U.S., Canada, and the U.K. are the top expensive study destinations for Chinese students. While Japan, Europe, and other Asia countries are more economically friendly.

 

 

03 YOYI DMP said:“ Affecting the end-user while persuading the key decider.”

3.1 Students and Parents, the duo system in China’s studying abroad

The unity of Chinese families gives students more freedom of studying choices. The parents would like to invest in their children’s education even after their age of 18. Therefore, the study abroad context of Chinese students is quite different from that of the other parts of the world. The children make their international studying decisions together with their parents, and their parents will support them financially.

Hence, it’s important to affect students and their parents together in their interests period and convince their parents in the buying period.

3.2 Education Background that affects the way of communication

Here’s an educational allocation for Chinese students who would like to study or are currently studying abroad. In Conclusion, from the students’ perspective, the younger generation with a high school degree or below would like to prepare for their overseas education for a bachelor’s degree and below, which accounts for 52% of the overall group. While those with bachelor’s degrees would also pursue a higher degree, on master’s or doctor’s degree, which halves the number of students with a high school degree and below. As high school students are more likely to spend more years on their attaining their degrees than the bachelors, hence they might spend more.

For their parents, 68% have a bachelor’s degree and above, which means colleges abroad need to choose a more acceptable way to communicate with them, especially through data and facts to declare the prosperous future they can bring to the students.

 

 

For both students and parents, the gender is almost even. The majority of students are under 24 years old, and over 86% of parents are between 40 and 50.

 

 

3.3 Lower-tier cities with great potential

Among the top 10 cities where intended international students locate, Shanghai, Beijing, Guangzhou, and Shenzhen are all 1st -tier cities, and 6 other cities are the new 1st -tier cities. 1-st tier and new 1st-tier cities demonstrated a high level of commercial resources concentration, city hub connectivity, urban population activity, lifestyle diversity, and future potential.

 

 

And from the full picture, (New) Tier 1 Cities cover 31% of overseas studying audiences. However, all tier 2, tier 3, and tier 4 cities holds around 20% of overseas studying audiences, which cannot be ignored by education destinations. Actually, studying abroad is no longer a special treat for Chinese population in accordance with the quick development of economy. Overseas study shows a trends of being normal and populist in China.

 

 

To learn more details on overseas study persona in China and how to target, drive interests, engage and convert them, please feel free to contact us by email: marketing@yoyi.com.cn. Our professionals will establish a suitable marketing strategy based on our DMP insights according to your needs.

Source of featured image: Photo by Zoshua Colah on Unsplash

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Privacy Policy

Privacy Policy

YOYI Media (Beijing) Interactive Advertising Co., Ltd.

Last Updated: February 2025

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Before using YOYI TECH’s products or services, please read and fully understand this policy. We have made every effort to explain the technical terms involved in this policy in a clear and concise manner to facilitate your understanding. Key content has been highlighted in bold for your special attention. If you do not agree with the content of this policy, please do not proceed with any further actions or provide any personal information.

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  • Sensitive Personal Information: Refers to personal information that, if leaked or illegally used, may easily harm the dignity of a natural person or endanger their personal or property safety. This includes biometric data, religious beliefs, specific identity information, medical health information, financial accounts, location tracking, and personal information of minors under the age of sixteen.
  • De-identification: Refers to the technical processing of personal information so that it cannot identify or associate with a personal information subject without additional information.
  • Anonymization: Refers to the technical processing of personal information so that the personal information subject cannot be identified or associated, and the processed information cannot be restored. Information obtained after anonymization is no longer considered personal information.
  • Cookie: Refers to a text file containing a string of characters generated by the server and sent to the user’s browser when visiting a website or viewing other online content. You can configure your browser to decide whether to save these text files.

IV. Data Collection and Use

4.1 Sources of Data

We adhere to the principles of legality, legitimacy, and necessity and only collect personal information that you actively provide or that is generated through your use of YOYI TECH’s products or services for the purposes, scope, and methods described in this policy. When you use various products or functions, we only collect the information necessary for the normal operation of the business function and obtain your prior consent.

4.1.1 Through the Website

We may collect your data, including Personal Data, when you use our Website. For example, if you fill out a form on our Website, we may collect the following information:

  • Contact information: Such as your name, address, phone number, and email address.
  • Demographic information: Such as your country, company, and job title.
  • Comments: Any comments you make on or through the Website.

When you visit our Website, we may automatically collect the following information:

  • Internet domain: The domain through which you access the internet.
  • IP address: The IP address of the computer you are using.
  • Browser and operating system: The type of browser software and operating system you are using.
  • Date and time: The date and time you access our Website.
  • Referral URL: The internet address of the website from which you linked directly to our Website.

We use this information to maintain and improve our Website, ensure it functions properly, and make it more accessible and useful.

4.1.2 Through Our Products and Services

Please note that in the process of providing related products or services, YOYI TECH may collaborate with its affiliated companies, advertisers, and publishers for the above-mentioned ad delivery purposes. In such cases, we will indirectly obtain the personal information you provide in various business scenarios from the affiliated companies for the purpose of providing ad delivery technical support. This enables us to provide comprehensive ad delivery technical support to affiliated companies in various business scenarios, thereby assisting affiliated companies, advertisers, and publishers in achieving the goals of ad delivery, user profiling, or ad delivery optimization.

  • Ad Delivery: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will obtain encrypted device ID information (such as OAID, IDFA), IP address, browser type/model/language, and operating system from the publisher with your authorization. This allows YOYI TECH to assist advertisers in predicting your preferences through its ad delivery prediction strategy and provide you with high-quality ad content tailored to your interests.
  • User Profiling: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will obtain encrypted device ID information (such as OAID, IDFA) and user profiles calculated based on your authorized data from the publisher and third parties designated by the advertiser. Based on the profiling results, we will provide you with high-quality ad content tailored to your interests.
  • Ad Delivery Optimization: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will collect encrypted device ID information (such as OAID, IDFA) and ad exposure/browse/play/conversion information from the publisher with your authorization. This is done to measure the effectiveness of ad delivery strategies, conduct statistical analysis, and continuously optimize ad delivery.

In order to provide our services, we may collect data through cookies placed by our business partners on their websites or from third-party partners authorized to collect such data. The data collected may include:

  • Identifiers: IP address, contact information (e.g., email address), device identifiers (e.g., IDFA, GAID).
  • Geolocation data: Precise geolocation data.
  • Ad-related data: Ad ID, Ad URL, and events such as ad clicks or impressions.
  • Financial information: Purchase history.
  • Technical information: Browser type, operating system, and device model.

If we intend to use your personal information for purposes not stated in this policy or use the information collected for a specific purpose for other purposes, we will inform you in a reasonable manner and obtain your consent again. After you close or stop using the business function, we will stop collecting your personal information. Please note that if you provide us with personal information of other individuals during your use of YOYI TECH’s products or services, you must ensure that we have obtained the consent of the relevant personal information subjects before processing such information.

4.2 Use of Data

We strictly comply with legal regulations and our agreements with you, using the collected information for the following purposes. If we use your information for purposes beyond those listed below, we will explain this to you and obtain your consent again.

  • To provide you with services and achieve the purposes for which the personal information was collected;
  • To provide, maintain, protect, and improve our services, including optimizing strategies and models for assisting advertisers and publishers in providing ad services, and developing new services;
  • To send you marketing communications and other information related to our business.
  • To protect the rights or property of YOYI TECH or you;
  • To report to relevant authorities in accordance with legal or regulatory requirements;
  • Other purposes that comply with legal regulations and have your consent.
  • To prevent and address fraud, breaches of policies, and threats to security.

After de-identifying data through technical means, the de-identified information will no longer be able to identify the personal information subject. You acknowledge and agree that we may use de-identified information; without disclosing your personal information, we reserve the right to analyze user databases and utilize them commercially.

We may conduct statistical analyses on the usage of YOYI TECH’s products or services and may share these statistics with the public or third parties to demonstrate overall usage trends. However, these statistics will not contain any of your personal information.

When we intend to use your personal information for purposes not stated in this policy or use information collected for a specific purpose for other purposes, we will seek your consent in advance. Please understand that the products and services we provide to you are constantly evolving. If you choose to use other products or services not listed in this policy, we will explain the purpose, method, and scope of information collection to you in detail through separate product or service agreements or page prompts before collecting your personal information and obtain your explicit consent. If you do not agree to provide the aforementioned information, you may not be able to use that product or service, but this will not affect your use of other products or services.

4.3 Exceptions to Authorization for Data Collection and Use

In accordance with relevant laws and regulations, we may collect your data without your authorization in the following circumstances:

  • When it is necessary for the conclusion or performance of a contract to which you are a party, or for the implementation of human resource management in accordance with legally established labor rules and regulations or collective contracts;
  • When it is necessary to fulfill legal obligations or statutory duties;
  • When it is necessary to respond to public health emergencies or to protect the life, health, and property safety of natural persons in emergencies;
  • When it is necessary to carry out news reporting, public opinion supervision, and other activities in the public interest, and the processing of personal information is within a reasonable scope;
  • When processing personal information that has been voluntarily disclosed by individuals or has been legally disclosed, within a reasonable scope;
  • Other circumstances stipulated by laws and administrative regulations.

V. How We Use Cookies and Similar Technologies

Cookies and similar technologies are commonly used on the internet. When you use our related services, we may use these technologies to send one or more cookies or anonymous identifiers to your device to collect and store information about your visit and use of our website or system. Cookies and similar technologies typically contain identifiers, site names, and some numbers and characters.

We use this information to determine whether registered users are logged in, to ensure the secure and efficient operation of our products and services, and to improve product services and user experience. If you do not want your personal information to be stored in cookies, you can configure your browser to disable cookies and similar technologies.

If your browser or browser add-ons allow, you can modify your acceptance level of cookies and similar technologies or reject our cookies and similar technologies. Most browsers provide users with the function to clear browser cache data, and you can perform the corresponding data clearing operations in the browser settings. However, please note that if you disable cookies, you may not be able to enjoy a better service experience.

VI. Data Sharing, Transfer, and Public Disclosure

6.1 Data Sharing

In compliance with laws and regulations, we may share data in the following circumstances:

  • Sharing under legal circumstances:  We may share data in accordance with legal requirements, litigation dispute resolution needs, or requests from administrative or judicial authorities.
  • Sharing with affiliated companies: To better provide you with products and services, we may share data with our group companies or affiliates. We and our group companies or affiliates will protect data related to your services in accordance with laws and regulations and standards no lower than those required by this policy.
  • Sharing with partners: We may share anonymized device ID information with our advertising clients and partners designated by advertisers, such as e-commerce platforms, to evaluate the effectiveness of ad delivery. We may also share anonymized device ID information with third parties, including telecom operators, within the necessary scope when assisting advertisers and publishers in providing ad services, to obtain preference information held by third parties and form user profiles for ad optimization. We will enter into strict data protection agreements with these partners, requiring them to process data in accordance with standards no lower than those set forth in this policy and other relevant confidentiality and security measures.

Please note that, in accordance with applicable laws, if we take technical measures and other necessary measures to de-identify or anonymize personal information so that the data recipient cannot re-identify specific individuals or restore the information, such sharing of processed data does not require additional notification or consent from you.

6.2 Data Transfer

We will not transfer your personal information to any third party, except in the following circumstances:

  • With your consent.
  • In the event of a merger, acquisition, bankruptcy liquidation, or sale of part or all of our assets in any form, personal information may be transferred. In such cases, we will ensure the confidentiality of all personal information involved in the transaction and notify you before the information is transferred and subject to another privacy policy. If the method of collecting or processing personal information as stipulated in this policy changes, the company or organization will re-seek your authorization and consent.

6.2.1 International Data Transfers

As a global company, we may transfer your data to servers or affiliates located outside your country of residence. When transferring data internationally, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other legal mechanisms, to protect your data in accordance with applicable data protection laws.

6.3 Public Disclosure of Data

We will comply with relevant laws and regulations and keep your personal information confidential. Unless we obtain your explicit consent or authorization, or unless required by law, we will not publicly disclose your personal information. However, in cases where it is necessary to comply with laws, legal procedures, litigation, or mandatory requirements from government authorities, we may disclose your personal information to the relevant authorities. We will ensure that the requesting party presents valid legal documents and will make reasonable efforts to take security measures in line with legal and industry standards for the disclosed information.

6.4 Exceptions to Authorization for Sharing, Transfer, and Public Disclosure of Personal Information

In accordance with relevant laws and regulations, we may share, transfer, or publicly disclose your personal information without your authorization in the following circumstances:

  • When it is necessary for the conclusion or performance of a contract to which you are a party, or for the implementation of human resource management in accordance with legally established labor rules and regulations or collective contracts;
  • When it is necessary to fulfill legal obligations or statutory duties;
  • When it is necessary to respond to public health emergencies or to protect the life, health, and property safety of natural persons in emergencies;
  • When it is necessary to carry out news reporting, public opinion supervision, and other activities in the public interest, and the processing of personal information is within a reasonable scope;
  • When processing personal information that has been voluntarily disclosed by individuals or has been legally disclosed, within a reasonable scope;
  • Other circumstances stipulated by laws and administrative regulations.
  • You fully understand and agree that sharing or transferring anonymized personal information, where the data recipient cannot restore or re-identify the personal information subject, does not constitute sharing, transfer, or public disclosure of personal information. The storage and processing of such data do not require additional notification or consent from you.

VII. Data Storage and Personal Information Protection System

7.1 Data Retention Period

We will store data using security measures, and the retention period will strictly comply with legal requirements, with a minimum period of no less than 6 months. Data will be deleted or anonymized within a reasonable period after the service purpose is fulfilled unless an extended retention period is required or permitted by law.

7.2 Technical Measures and Data Security Measures

Your personal information security is of utmost importance to us. We will strictly comply with relevant laws and regulations and adopt reasonable and feasible security measures recognized by the industry to protect data from unauthorized access, modification, disclosure, or destruction. These measures include internal reviews of our data collection, storage, and processing methods, as well as security measures (including appropriate encryption and physical security measures to prevent unauthorized access to systems storing personal data).

We strive to adopt various physical, electronic, and managerial security measures in line with industry standards to protect your personal information. We actively establish data classification and grading systems, data security management standards, and data security development standards to regulate the storage and use of personal information, ensuring that we do not collect personal information unrelated to the services we provide. Additionally, in cases of information interaction with relevant third parties, we use privacy computing technologies such as secure multi-party computation and federated learning to protect your privacy.

We only allow YOYI TECH’s employees, contractors, and agents who need to know the personal information to process it on our behalf to access your personal information. These personnel are bound by confidentiality obligations and will face penalties, including contract termination and criminal prosecution, if they violate these obligations.

7.3 Security Certifications

We have obtained the Level 3 certification of information security classification protection from the Ministry of Public Security and ISO 27001 certification. We have also established a good coordination and communication mechanism with regulatory authorities and third-party evaluation agencies to promptly resist and handle various information security threats, providing comprehensive protection for your information security.

7.4 Security Incident Handling

We will do our best to ensure the security of your information. However, please understand that due to technical limitations and various malicious methods in the internet industry, we cannot guarantee 100% security of information at all times. You should be aware that the systems and communication networks you use to access our services may encounter issues beyond our control.

To prevent security incidents, we have established a sound early warning mechanism and emergency response plan. In the unfortunate event of a personal information security incident, we will promptly inform you in accordance with legal requirements: the basic situation and impact of the security incident, the measures we have taken or will take, suggestions for you to prevent and reduce risks, and remedial measures for you. We will immediately activate the emergency response plan to minimize losses. We will notify you of the incident through phone calls, push notifications, or other means. If it is difficult to notify each user individually, we will issue a notice in a reasonable and effective manner. At the same time, we will report the handling of personal information security incidents to regulatory authorities as required and closely cooperate with government agencies.

7.5 Data Security and Limitations

We are committed to protecting the security of your information and have implemented robust technical and organizational measures to safeguard your data. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security due to factors beyond our control, such as technical limitations and evolving cybersecurity risks. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authorities without undue delay, as required by applicable laws.

VIII. Your Rights Regarding Your Personal Data

You have the following rights regarding your personal data:

  • Access and Correction: You may request access to your personal data and request corrections if it is inaccurate.
  • Deletion: You may request the deletion of your personal data, subject to certain legal exceptions.
  • Objection: You may object to the processing of your personal data for certain purposes.
  • Data Portability: You may request a copy of your personal data in a structured, machine-readable format.

To exercise these rights, please contact us using the contact information provided at the end of this policy.

Ⅸ. Other Provisions

9.1 How We Handle Minors’ Personal Information

YOYI TECH’s products and services are primarily aimed at adults. If you are a minor under the age of 16, you should obtain the consent of your guardian before using YOYI TECH’s products or services. For the collection of minors’ personal information with parental consent, we will only use or publicly disclose this information when permitted by law, with the explicit consent of the guardian, or when necessary to protect the child. For personal information of children under the age of 14, in addition to complying with the provisions of this policy regarding user personal information, we will strictly follow the principles of legitimacy, necessity, informed consent, clear purpose, security assurance, and lawful use, and comply with the requirements of laws and regulations such as the “Regulations on the Protection of Children’s Personal Information Online” for the storage, use, and disclosure of children’s personal information, and safeguard the legal rights of children and their guardians regarding the relevant children’s personal information.

If we find that we have collected minors’ personal information without prior verifiable parental consent, we will take steps to delete the relevant data as soon as possible.

If you are the guardian of a minor and have questions about the processing of the minor’s information, or if you have evidence that the minor has used YOYI TECH’s products or services without the guardian’s consent, please contact us by email at marketing@yoyi.com.cn.

9.2 Cross-Border Data Transfers

The data collected and generated during our operations in the People’s Republic of China will be stored in China in accordance with legal requirements and will not be transferred overseas.

9.3 Notices and Information We Send to You

We may send you service-related notices when necessary (for example, when we suspend a service due to system maintenance). You may not be able to cancel these service-related notices, which are not promotional advertisements.

9.4 Changes  to This Privacy Policy

Our products and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such information promptly.

9.5 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at marketing@yoyi.com.cn. We will respond to you within 15 working days.

If you are not satisfied with our response, especially if you believe that our personal information processing practices have harmed your legitimate rights and interests, you may file a complaint or report with the relevant data protection authority in your country or region, or pursue legal action through a court of competent jurisdiction.

For users in specific regions, the following applies:

  • European Economic Area (EEA) and United Kingdom: You have the right to lodge a complaint with your local data protection supervisory authority. A list of EU data protection authorities can be found at Our Members | European Data Protection Board.
  • United States (California): You may contact the California Attorney General’s Office or other relevant regulatory bodies to exercise your rights under the California Consumer Privacy Act (CCPA).
  • Australia: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). More information can be found OAIC.
  • Middle East and North Africa (MENA): Depending on your country, you may contact the relevant data protection authority. For example:
    • United Arab Emirates (UAE): The Dubai Data Establishment or the Abu Dhabi Digital Authority.
    • Saudi Arabia: The Saudi Data and Artificial Intelligence Authority (SDAIA).
    • Egypt: The Egyptian Data Protection Authority.
  • Southeast Asia (SEA): Depending on your country, you may contact the relevant data protection authority. For example:
    • Singapore: The Personal Data Protection Commission (PDPC). More information can be found Personal Data Protection Commission Singapore | PDPC.
    • Malaysia: The Department of Personal Data Protection (JPDP). More information can be found here.
    • Thailand: The Office of the Personal Data Protection Commission (PDPC). More information can be found here.
    • Indonesia: The Ministry of Communication and Informatics (Kominfo).
    • Philippines: The National Privacy Commission (NPC). More information can be found here.
  • Other Countries: Please refer to your local data protection laws and regulations to identify the appropriate authority or legal recourse available to you.

We are committed to addressing your concerns and will cooperate with relevant authorities to resolve any issues in accordance with applicable laws.

Categories
Ads Regulations and Restrictions Advertising Ecosystem News

YOYI TECH Strongly Supports the China Version of ads.txt/app-ads.txt and sellers.json Standards Led by the China Advertising Association

The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH, and Mr. Dai Jun, Vice President of Technology and Products, were invited to contribute to the development of digital advertising industry standards in China.

The seminar, chaired by Mrs. Huo Yan, Deputy Secretary-General of the CAA, convened over 30 industry experts from brands, media platforms, and third-party companies to discuss the establishment of China’s digital advertising standards. As an invited participant, YOYI TECH, represented by Mrs. Cai Fang and Mr. Dai Jun, actively contributed to discussions and the formulation of industry standards, reinforcing the company’s commitment to fostering transparency and a healthy ecosystem.

Mrs. Cai Fang and Mr. Dai Jun Attended the Closed-Door Seminar on Behalf of YOYI TECH

During the meeting, Mr. Du Xiaofei, Chairman of the Technical Committee of IAB China, highlighted the significance of developing the China version of app-ads.txt and sellers.json standards. He explained that these standards would help media platforms ensure that their ad inventory is sold exclusively through authorized service providers, while also enabling advertisers to purchase trustworthy ad inventory from legitimate publishers. The China version, tailored to the domestic ecosystem, builds on the globally recognized IAB standards, with localized revisions for better implementation. As a key industry player, YOYI TECH strongly supports the China version of ads.txt/app-ads.txt and sellers.json standards, solidifying its role in advancing anti-fraud initiatives within the advertising industry. Furthermore, YOYI TECH will actively disclose its ad inventory sales partnerships and synchronize this information with the CAA, contributing to the transparency of digital ad transactions and fostering trust among industry stakeholders. The company will collaborate with industry stakeholders to promote standardization.

Following this, Mrs. Cui Yan, Director of the Technical Standards Department at the CAA, presented the assessment methodology for Demand-Side Platform (DSP) capabilities in digital marketing technology. This assessment helps advertisers evaluate DSPs’ ad monitoring and anti-fraud capabilities, ensuring the transparency of programmatic transactions and the effectiveness of advertising. Mr. Fan Qiuhua, Executive Director of IAB China, introduced the APPID data detection service, which plays a positive role in promoting the consistency of invalid traffic detection and enhancing the security of the brand marketing ecosystem.

Guided by Deputy Secretary-General Huo Yan, the seminar was highly productive and focused on addressing key industry challenges. It brought together the collective wisdom of industry experts to establish standards and conduct technical evaluations, providing reliable solutions to enhance transparency and foster a healthy ecosystem in the advertising industry. As a key participant, YOYI TECH will work with industry stakeholders to strengthen ad traffic quality and transaction transparency. The company remains committed to ensuring the precision, security, and reliability of digital advertising.

Categories
China Marketing DMP

China-Middle East Outbound Travel Insights & Opportunities

China’s outbound travel market is set for a full recovery by 2025 after years of turbulence caused by the pandemic. According to Future Market Insights, the number of outbound Chinese travelers is projected to reach 155 million in 2025, returning to pre-pandemic levels.

This recovery is not just about numbers; significant shifts in consumer preferences and destination choices also accompany it. While the Middle East and North Africa (MENA) region is not yet among the top 20 destinations for Chinese travelers (according to Travel Weekly Asia), data from niche markets suggests a growing demand. China Daily reports that flights from China to Saudi Arabia increased by 130% year-over-year in 2024, signaling a transformation of the Middle East from a niche destination to a high-potential market.

The Rise of the Middle East: Policy Incentives & Consumption Upgrades

Currently, the Middle East accounts for just 2.1% of China’s outbound travel market (Statista), but its rapid growth trajectory is undeniable. Qunar’s 2024 travel data reveals that Chinese bookings for Middle Eastern destinations have surged, with the UAE experiencing a 62% increase in overall bookings. Abu Dhabi and Dubai, in particular, recorded significant growth, at 72% and 61%, respectively. This surge is driven by two key factors: first, visa facilitation and increased flight connectivity, making the region more accessible; second, the rising demand among China’s high-net-worth travelers for immersive experiences that blend cultural uniqueness with luxury. The Middle East is transitioning from a business stopover to a premium tourism hub that combines high-end services with cultural exploration.

2024 Growth Landscape: Business Travel, FIT, and Air Connectivity

Structural shifts in China’s outbound travel to the Middle East are becoming increasingly evident. In the business sector, the number of Chinese corporate travelers to the region has been steadily increasing since February 2023. According to China Daily, the number of Chinese exhibitors participating in Middle Eastern international trade shows in 2024 has doubled compared to pre-pandemic levels in 2019, making the region a crucial hub for corporate globalization. At the same time, air travel capacity has significantly expanded, injecting new momentum into market growth. Direct flights between China and Saudi Arabia have increased by 130% year-over-year, while carriers such as Emirates and Qatar Airways have launched new routes connecting Beijing and Shanghai with Dubai and Doha, greatly improving accessibility.

The rise of social media and digital services has also profoundly reshaped the travel decision-making process. According to Fastdata’s 2024 China Outbound Travel Industry Trend Report, social media is now the primary channel through which Chinese consumers discover travel ideas, with Douyin, Xiaohongshu, and WeChat ranking as the top three platforms. The proliferation of short videos, live-streaming commerce, and influencer-driven content has enabled travelers to access tourism information through diverse online channels, making trip planning more flexible and fueling the growth of independent travel.

China’s free independent travelers (FITs) are redefining the way the outbound tourism industry operates. A significant number of travelers now complete all bookings—accommodation, transportation, and attraction tickets—online before departure. For OTAs, travel agencies, airlines, hotels, attractions, and car rental companies, adapting to the growing preference for independent travel among Chinese consumers presents new business opportunities in the outbound tourism sector.

Consumer Insights: Segmented Needs Create Precision Marketing Opportunities

From a demographic perspective, China’s travelers exhibit a distinct “dumbbell-shaped” age distribution. According to YOYI TECH’s DMP data, travelers aged 30 to 39 account for 34% of the market, making them the primary spending group. The 25 to 29 age group represents 15%, while those aged 40 to 44 account for 19%, illustrating the coexistence of demand from both affluent middle-aged travelers and young explorers. Geographically, more than 50% of outbound travelers come from Tier-1 and Tier-2 cities, further reinforcing their strong spending power.

To effectively cater to these travelers, tourism businesses should focus on three core strategies. First, developing differentiated travel products tailored to distinct customer segments, such as investment tours and golf networking packages for business travelers or cultural workshops combined with must-visit social media hotspots for younger tourists. Second, enhancing service customization by addressing the shortage of Chinese-speaking tour guides and introducing localized Middle Eastern cuisine adapted to Chinese palates. Third, strengthening digital marketing strategies by leveraging platforms like Douyin and Alipay, using live-streaming promotions and exclusive discount campaigns to boost conversion rates.

Future Outlook: Building a Closed-Loop Ecosystem & Unlocking Market Value

The Middle Eastern tourism sector is entering a positive feedback loop, driven by policy liberalization, increasing demand, and the gradual improvement of tourism infrastructure. With large-scale projects such as Saudi Arabia’s NEOM “Future City” and Oman’s ecotourism development zones, opportunities for Chinese businesses are expanding. To capture this emerging market, companies should focus on three key areas:

  • Deep integration of resources: Collaborate with local hotels and shopping malls to develop exclusive travel packages, enhancing profitability.
  • Creating full-service travel bundles: Offer “flights + visa + hotel + shopping discounts” in a seamless one-stop package to increase per-customer spending.
  • Data-driven precision marketing: Utilize DMP systems to identify the distinct needs of high-net-worth individuals and Gen Z travelers, enabling targeted marketing strategies.

The Middle East is not only a critical region in China’s Belt and Road Initiative but also a testing ground for the transition of China’s outbound travel sector from volume-driven expansion to high-value market penetration. Companies that successfully integrate cultural experiences with digital transformation will gain a long-term competitive advantage in this rapidly evolving travel landscape.

Feature image is photoed by Fredrik Öhlander on Unsplash

Categories
News

YOYI TECH and Punch Digital Marketing Form Strategic Partnership to Drive Cross-Border Digital Growth

The newly established partnership between YOYI TECH and Punch Digital Marketing aims to enhance cross-border omnichannel programmatic advertising between China and South Korea, bringing added value to global brands looking to expand in both markets.

YOYI TECH, a leading MarTech provider in China, offers self-developed products including DSP (demand-side platform), DMP (data management platform), CDP (customer data platform), MA (marketing automation platform), and advertising placement services. By joining forces with Punch Digital Marketing, a South Korean online advertising agency specializing in customized marketing strategies, this collaboration is set to simplify, optimize, and redefine digital marketing for international brands.

With access to over 80% of media inventories in China, YOYI TECH is widely recognized for its comprehensive programmatic advertising solutions and omnichannel marketing systems, enabling brands to effectively engage with 1.09 billion mainland Chinese consumers, overseas Chinese residents, and Chinese outbound tourists. At the same time, Punch Digital Marketing, known for its expertise in storytelling and high-performance campaign strategies, brings in-depth knowledge of the South Korean market, reinforcing the strength of this partnership.

“South Korea has long been a favored destination for Chinese consumers, thanks to its unique cultural appeal, including K-pop, Korean dramas, and beauty trends. The strong demand for South Korean products—spanning beauty, tourism, and fashion—presents ongoing business opportunities for deeper MarTech collaboration,” said Andy Ng, Managing Director, APAC, YOYI TECH. “Our partnership with Punch Digital Marketing ensures that Korean advertisers can tap into a highly integrated advertising infrastructure that combines strategic insights, AI-driven solutions, and data intelligence to power growth-oriented marketing campaigns.”

Through this collaboration, South Korean advertisers will gain premium access to YOYI TECH’s vast data ecosystem, extensive media inventory, and diverse advertising formats, allowing them to engage effectively with Chinese consumers. Backed by Punch Digital Marketing’s extensive experience in PPC, SEO, social media marketing, and content marketing, this partnership will provide brands with localized strategies tailored to the local market. Additionally, both parties will ensure that all advertising content adheres to regulatory standards, maintaining high-quality and compliant marketing campaigns.

“We’re thrilled to join forces with YOYI TECH to revolutionize cross-border digital marketing for Korean brands. By combining our expertise with YOYI TECH’s advanced technologies, we’re dismantling barriers and forging a new path for Korean brands to connect with Chinese consumers through culturally relevant, data-driven campaigns that yield tangible results.” said JK Song, CEO of Punch Digital Marketing.

The partnership highlights both sides’ commitment to connecting Korean brands with Chinese consumers, creating campaigns that deeply engage the target audience while driving conversion growth and enhancing customer satisfaction.

“This partnership reflects our shared vision of bridging the gap between Korean brands and Chinese consumers through strategic, data-driven campaigns,” said Roy Zhou, CEO of YOYI TECH. “By combining YOYI TECH’s advanced technology and consumer insights with Punch Digital Marketing’s proven expertise, we are committed to delivering impactful, high-performance campaigns. Together, we aim to strengthen omnichannel storytelling and establish a dynamic Korea-China marketing ecosystem that attracts, inspires, and engages audiences across the region.”

By offering exclusive inventory access, precision targeting, performance forecasting, and transparent measurement, YOYI TECH is dedicated to driving technology-powered growth in partnership with Punch Digital Marketing’s strategic marketing innovations.

This international collaboration marks a significant milestone in redefining cross-border digital marketing, leveraging AI-powered programmatic advertising and omnichannel marketing to help global brands achieve exceptional results in both China and South Korea.

For more information about YOYI TECH and its services, visit https://en.yoyi.com.cn/.
To explore Punch Digital Marketing’s offerings, visit https://punchkorea.com/.

Source of featured image: Photo by Markus Spiske on Unsplash

Categories
DSP News

Industry First Certification: YOYI TECH Becomes the First Company to Pass the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment” by China Advertising Association

Beijing, March 14, 2025 — The China Advertising Association (CAA) held a press conference yesterday to announce the results of the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment.” YOYI TECH, a leading MarTech service provider, has become the first company in China to pass this authoritative assessment, earning a certification from the CAA. The certification ceremony was attended by Huo Yan, Deputy Secretary-General of the CAA and Secretary-General of the CDA Tech Lab, Cui Yan, Director of the Technical Standards Department and Deputy Secretary-General of the CDA Tech Lab, and Cai Fang, COO of YOYI TECH. During the event, the parties engaged in in-depth discussions on the current demands and compliance requirements of the digital advertising market. Deputy Secretary-General Huo Yan presented the certification to YOYI TECH.

 

Ms. Huo Yan (right), Deputy Secretary-General of China Advertising Association & Secretary-General of its Internet Advertising Committee, presents an official certification to Ms. Cai Fang (left), Chief Operating Officer of YOYI TECH , during the accreditation ceremony

 

The development of this assessment system was driven by the industry’s evolving needs. With the rapid growth of Internet advertising, Demand-Side Platforms (DSPs) have become central to advertising. To further standardize industry self-regulation and promote collaborative growth, the CAA and the CDA Tech Lab jointly established the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment” group standard. In July 2024, after receiving requests from brand owners, media platforms, and other stakeholders for greater transparency and standardization in DSP technology, the CAA initiated the development of an assessment system. By August, a cross-disciplinary expert working group was formed, comprising representatives from major brand advertisers, mainstream media platforms, third-party service providers, and authoritative auditing firms. After several rounds of expert interviews, draft revisions, and in-person review sessions, the CAA finalized the assessment system. The evaluation process included systematic research, technical testing, scenario simulations, and a rigorous review process covering basic qualifications, performance screening, expert re-evaluation, and final institutional review. This comprehensive approach ensured a thorough examination of key performance indicators for participating companies, leading to the final assessment results.

 

The assessment aims to optimize ad traffic and enhance transaction transparency through comprehensive and objective evaluation, thereby creating a favorable development environment for DSP platforms and providing reliable monitoring and evaluation benchmarks for advertisers. This, in turn, promotes the steady growth of the Internet advertising industry in China. YOYI TECH, among the selected companies to participate, underwent nearly six months of rigorous evaluation and emerged as the first to pass the assessment. YOYI TECH’s OneDesk Advertising Cloud Platform met the industry standards in five key dimensions: security capabilities, technical capabilities, data capabilities, traffic quality, and ad effectiveness, setting a benchmark for transparency and measurability in the Internet advertising ecosystem.

As a pioneer in AI omnichannel marketing, YOYI TECH is committed to providing advertisers with efficient and precise ad release, data monitoring, strategy optimization, and performance analysis through its comprehensive suite of technical products and services. During the assessment, YOYI TECH demonstrated exceptional performance in security, technical capabilities, data management, traffic quality, and ad effectiveness.

 

1. Security, Technical, and Data Capabilities Review

 

Security is a fundamental requirement for internet software and platforms. YOYI TECH holds multiple security certifications, including ones from Classified Protection of Cybersecurity and Authentication of Information Security Management System. The company employs advanced technical measures to ensure communication security for all system partners and users, safeguard system integration, and implement full life-cycle data security management, thereby protecting advertisers’ information security.

 

Platform functionality is a key indicator of a DSP’s technical capabilities. YOYI TECH’s OneDesk Advertising Cloud Platform offers a comprehensive and specialized set of features, including budget control, creative setup, process management, frequency capping, and performance analysis. Additionally, the platform supports personalized media orders and ad placement for clients. With high QPS capacity and exceptional ad response speeds, OneDesk enables YOYI TECH to deliver more precise and efficient advertising services.

 

Data capabilities are the core driver of a DSP. YOYI TECH’s OneDesk Advertising Cloud Platform boasts a rich array of tags, covering over 2 billion active device IDs, and supports advanced features such as KPI estimation and dynamic bidding. The platform also offers a wide range of targeting options, including IP, platform, placement, audience, time slot, and even weather-based targeting, providing advertisers with flexible and diverse advertising choices.

 

2. Traffic Quality Evaluation

 

Beyond platform capabilities, advertisers are highly concerned with traffic quality and ad effectiveness. YOYI TECH manages a traffic volume exceeding 10 billion, spanning PC, Mobile, OTT, DOOH, and other terminal types and operating systems. To ensure traffic quality, OneDesk Advertising Cloud integrates with industry third parties to provide compliant monitoring methods, ensuring the authenticity and effectiveness of traffic.

 

In addition, YOYI TECH has established a multi-dimensional defense mechanism for traffic anti-fraud:

 

  • Intelligent Traffic Anti-Fraud System: Through its self-developed “YOYI Ad Fraud Prevention System” and “YOYI Intelligent IVT Analysis Platform,” YOYI TECH has built a technical barrier for real-time monitoring, identification, and interception of abnormal traffic.

 

  • Dual Invalid Traffic Filtering System: The platform improves the filtering of General Invalid Traffic (GIVT) at the engine levelwhile cross-verifying with the CAA’s official GIVT database for dual-layer filtering.

 

  • Dynamic UA Blacklist Management: Strictly adhering to the CAA’s IP/UA identification rules, YOYI TECH has implemented a dynamic, real-time blacklist management system.

 

These three technical modules work in synergy to create a secure, transparent, and measurable advertising environment for advertisers.

 

3. Ad Effectiveness Verification

 

Advertisers place the highest priority on the authenticity and visibility of ad effectiveness. YOYI TECH publicly and firmly supports the IAB China versions of ads.txt/app-ads.txt and sellers.json standards. Through the CAA, YOYI TECH has completed the registration of authorized ad inventory records and the evaluation of actual ad delivery volumes, providing advertisers with a clearer and more transparent advertising process and advancing the transparency of ad transactions. Furthermore, YOYI TECH continuously iterates its platform algorithms to help advertisers optimize pre- and post-campaign metrics, improving ad effectiveness. The company also maintains long-term collaborations with third-party effectiveness verification agencies to ensure advertisers receive tangible returns.

 

After a rigorous review by the CAA, YOYI TECH successfully passed the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment,” becoming the first company to receive this certification under the new standard system. This achievement highlights the industry association’s recognition of YOYI TECH’s product capabilities and represents a major step forward for the transparency, sustainability, and overall health of China’s Internet advertising industry.

 

For YOYI TECH, passing this assessment is just the beginning of its commitment to enhancing industry transparency and fostering a healthy ecosystem. Moving forward, YOYI TECH will continue to innovate and optimize its products and services, providing advertisers with more efficient, precise, and intelligent marketing solutions, and driving the sustainable and high-speed development of the Internet advertising industry.

Source of featured image: Photo by Jakob Owens on Unsplash

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YOYI TECH’s Global Webinar: 100 Marketers Unpack China’s Travel Rebound

Last week, YOYI TECH’s international business division marked a milestone with its inaugural overseas webinar, “Reimagining Travel Advertising in China: Trends and Strategies for 2025.” The event brought together three industry leaders—George Cao (Co-founder and CEO of Dragon Trail International), Andy Sun (General Manager of Inbound and Outbound Advertising at iQIYI), and Andy Huang (Managing Director of International Business at YOYI TECH)—to dissect the evolving landscape of China’s travel market. Nearly 100 attendees from Southeast Asia, Australia, the Middle East, Europe, and beyond joined the session, reflecting the global interest in engaging Chinese travelers.

Reaching Chinese Travelers Through Digital Innovation and Social Engagement

George Cao, a leading expert from Dragon Trail International, kicked off the session with an insightful presentation on how digital innovation and social engagement are reshaping the way brands connect with Chinese travelers.

Cao highlighted the uneven recovery of China’s outbound tourism. While domestic travel has surged past pre-pandemic levels, outbound travel remains at 60% of 2019 capacity with 5.2% yoy growth, which indicates robusted potential. He emphasized three critical trends:

  • Fragmented Demand: Post-pandemic travelers prioritize personalized, niche experiences over generic sightseeing. Family travel and cultural immersion now dominate, driven by pandemic-era behavioral shifts.
  • Decentralized Content Creation: Short-video platforms like Xiaohongshu and Douyin are reshaping inspiration-to-booking journeys. User-generated content (UGC) and influencers now rival branded content in influencing decisions.
  • ROI-Driven Campaigns: Brands increasingly demand measurable conversions, not just exposure. George advocated for ecosystem partnerships (e.g., combining Xiaohongshu with Fliggy) to bridge awareness and bookings, while stressing the need for new metrics to track preference and intent.

He concluded by urging brands to adopt a multi-channel approach, combining social media, search engines, and e-commerce platforms to create a seamless customer journey.

Watch the Replay for more insights!

Unlocking the Tourism Market with Video Content

Andy Sun from iQIYI took the stage next, focusing on the power of video content in unlocking the tourism market. He spotlighted iQIYI’s role as China’s leading OTT platform, leveraging its 520 million users to drive destination marketing. Key strategies included:

  • Content-Driven Conversions: Original dramas like My Altay (which boosted Xinjiang tourism by 75%) and music shows like Asian Voice (a cross-border cruise competition) demonstrate how IP storytelling fuels travel interest.
  • AI-Powered Targeting: iQIYI’s partnership with Baidu enables intent-based ads. For instance, users searching “Dubai weather” receive tailored travel ads, enhancing relevance and conversion.
  • Cultural Integration: Case studies like Singapore Tourism Board’s seamless ad placements in iQIYI’s Rap of China illustrated how blending entertainment with destination promotion drives engagement.

These campaigns leveraged emotional storytelling, user-generated content, and real-time interactions to capture the attention of potential travelers. Sun explained that video content, especially short-form videos, has become a dominant medium for storytelling, allowing brands to convey the essence of a destination in a visually engaging way.

Watch the Replay for more insights!

Harnessing Data-Driven Advertising for Precision Travel Campaigns

Andy Ng from YOYI TECH rounded out the presentations with a deep dive into the role of data-driven advertising in crafting precision travel campaigns. Ng emphasized that in today’s digital landscape, data is the cornerstone of effective marketing strategies. He revealed that 68% of travelers research destinations via Taobao/JD.com activity, such as browsing luggage brands or international SIM cards, creating a “digital intent trail” for targeting. Then he detailed YOYI TECH’s AI-driven approach to precision targeting:

  • 360-Degree Data Integration: Aggregating airline, OTA, social media, ecommerce, and telecom data enables hyper-targeting of high-intent travelers. For example, users searching “Malaysia SIM cards” on Taobao are flagged for retargeting.
  • AI Grading & Expansion: A proprietary model scores users intent considering their user personas and behaviors then applies lookalike modeling to amplify reach.
  • Cross-Screen Engagement: Connected TV (CTV) and digital out-of-home (DOOH) ads, such as airport gate targeting, deliver immersive storytelling.
  • Dynamic Creative Optimization: AI-generated ads adapt visuals and messaging in real-time, boosting relevance and reduce costs.

Ng’s presentation underscored the need for brands to move beyond traditional advertising methods and embrace a data-first approach to stay competitive in the rapidly evolving tourism industry.

Watch the Replay for more insights!

Panel Discussion: Synergizing Content, Technology, and Platforms in China’s Travel Evolution

The panel discussion, moderated by YOYI TECH’s host, explored how the convergence of content, technology, and platforms is reshaping travel advertising in China. Experts emphasized the need for agility in a fragmented yet dynamic ecosystem, offering actionable insights for engaging modern travelers.

1. Cross-Platform Integration: AI as the Connective Thread

Andy Ng (YOYI TECH) opened by underscoring the transformative role of AI in unifying traveler journeys. He described how platforms like Xiaohongshu and Douyin act as discovery hubs, where user-generated content sparks initial interest. AI then analyzes user behavior—such as search history and engagement patterns—to deliver hyper-personalized recommendations.

2. iQIYI’s Role: Bridging Long-Form Storytelling and Instant Engagement

Andy Sun (iQIYI) highlighted the platform’s dual strength in immersive storytelling and cross-platform synergy. As China’s leading OTT provider, iQIYI leverages original dramas and variety shows to embed destinations into viewers’ imaginations. These long-form narratives, he explained, spark curiosity that extends beyond the screen, driving social media discussions and search activity. Sun emphasized collaborations with short-form platforms like Douyin, where livestreams and challenges convert viewers into instant bookers. “Our content doesn’t just entertain—it ignites conversations that ripple across ecosystems,” he said.

3. Navigating Fragmentation: Opportunities for Niche and Established Players

George Cao (Dragon Trail International) addressed the polarized recovery of China’s travel market. While large destinations face rising costs in a fragmented media landscape, smaller players can thrive by targeting niche audiences with highly focused content. He cited the “collapse” of traditional planning stages, where platforms like Douyin merge discovery and booking into a single act—such as purchasing vouchers during a livestream. “These moments reveal true consumer intent,” Cao explained, “offering brands a chance to retarget high-potential travelers.”

4. Generational Shifts: Gen Z’s Social-First Mindset

The discussion turned to generational divides in content consumption. While older travelers still engage with traditional platforms, Gen Z’s decisions are heavily influenced by short-form videos and peer-generated content. Cao pointed to viral destinations like Harbin and Zibo, where grassroots UGC campaigns propelled obscure locales into national trends. “Young travelers don’t just seek destinations—they seek shareable moments,” he remarked, urging marketers to optimize for “social search” via keywords and hashtags.

The panel closed with a consensus: success hinges on balancing scalability with hyper-relevance. Brands must leverage AI for personalized journeys, embrace hybrid content strategies, and empower niche markets through micro-influencers. As Cao summarized, “In China’s fragmented landscape, the winners will be those who turn decentralization into precision—meeting travelers where they are, not where we wish them to be.”

Watch the Replay for more insights!

Q&A Highlights: Navigating Challenges & Strategies in China’s Travel Marketing

1. Empowering Small Businesses: George Cao’s Strategic Focus

Audience Question: “How can small travel businesses with limited budgets effectively leverage platforms like WeChat and Xiaohongshu?”

George Cao highlighted the unique opportunities in China’s fragmented digital ecosystem for niche players. He advised businesses to prioritize platform specificity over broad campaigns. “Start with Xiaohongshu—its community-driven nature rewards authenticity and visually compelling storytelling,” he noted. By collaborating with micro-influencers who resonate deeply with specific destinations, smaller brands can cultivate trust without the need for high-profile endorsements. Additionally, Cao emphasized the power of user-generated content (UGC). Encouraging travelers to share their experiences through hashtags or interactive campaigns can amplify organic reach, turning guests into brand advocates.

2. iQIYI’s Content Differentiation: Andy Sun’s Collaborative Vision

Audience Question: “How does iQIYI carve a niche in an era dominated by short-form video platforms like Douyin?”

Andy Sun positioned iQIYI as a bridge between depth and immediacy. While short-form platforms excel in quick engagement, iQIYI’s strength lies in immersive, long-form narratives that build emotional connections with destinations. “Dramas and variety shows allow viewers to ‘live’ within a location, sparking curiosity that transcends fleeting trends,” he explained. To stay competitive, iQIYI embraces a hybrid approach, integrating its long-form IP with short-form collaborations and livestream commerce. This strategy not only extends content lifespan but also creates seamless pathways from inspiration to booking, such as embedding travel offers within popular shows.

3. Future-Proofing Global Campaigns: Andy Ng’s Adaptive Framework

Audience Question: “What challenges will international brands face in 2025, and how can they adapt?”

Andy Ng outlined a shifting landscape where personalization, cultural nuance, and data ethics take center stage. He stressed that generic campaigns will falter as travelers increasingly seek tailored experiences. Additionally, Ng highlighted the rise of “social search,” where platforms like Xiaohongshu and Douyin replace traditional engines for discovery. Brands must optimize content for these ecosystems, blending storytelling with searchable keywords. On data privacy, he advocated for ethical AI solutions that balance targeting precision with user trust, such as anonymized audience modeling.

The webinar concluded with a summary of the key takeaways: the critical role of digital innovation, the power of video content, and the necessity of data-driven strategies in reaching Chinese travelers. The speakers agreed that the future of tourism advertising lies in creating personalized, culturally relevant, and immersive experiences that resonate with today’s tech-savvy travelers.

YOYI TECH’s first overseas webinar not only provided valuable insights for brands looking to tap into the Chinese tourism market but also showcased the company’s commitment to fostering global dialogue and collaboration in the digital advertising space. As the industry continues to evolve, events like this will play a crucial role in helping brands navigate the complexities of the digital age and stay ahead of the curve.

Stay tuned for more thought-provoking webinars from YOYI TECH as we continue to explore the latest trends and strategies in digital advertising.

Source of featured image: Photo by Drif Riadh on Unsplash

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The Era of China’s Senior-Citizen Economy Has Arrived

2024 marks the year when China’s Senior-Citizen Economy begins to manifest on a large societal scale, from the perspectives of policy, economy, society, etc.

Policy Factors

Three major policies were introduced, placing the elderly population in a strategically important position in China’s economic and social development:

  • The Chinese government released its first policy document explicitly titled “Senior-Citizen Economy” – Opinions on Developing the Senior-Citizen Economy to Enhance the Well-Being of the Elderly.
  • Official guidelines on rural elderly care services were issued for the first time nationwide.
  • The State Council approved a gradual delay in the statutory retirement age, marking the official decline of China’s demographic dividend, with the senior generation expected to occupy an important position in production and consumption in the coming decades.

Economic Evidence

According to predictions by the China Aging Science Research Center, the scale of China’s Senior-Citizen economy in 2024 is approximately 7 trillion yuan, accounting for about 6% of GDP. By 2035, this figure is expected to grow to 30 trillion yuan, accounting for about 10% of GDP.

Social Environment

By the end of 2023, China’s population aged 60 and above was close to 297 million, accounting for 21.1% of the total population, while the population aged 65 and above was approximately 217 million, accounting for 15.4% (data from the National Bureau of Statistics of China). According to estimates from the UN World Population Prospects 2022, the proportion of China’s population aged 65 and above will reach 21% by 2034 and double to 42.2% by 2085.

On social media, posts about “energetic elders,” “gadgets to entertain seniors,” and “senior-citizen economy entrepreneurial projects” are gaining traction. The economy towards the elderly has already become a sunrise industry in the Chinese market.

Notes about energetic elders and senior-citizen economy on RedNote, Collected by YOYI TECH

This large-scale, fast-growing population is not just a number but individuals with needs and aspirations who must be recognized by society and brands. Drawing from various data points, we attempt to get closer to China’s nearly 300 million elderly, understanding their pain points and needs.

What Do They Look Like?

Different cultures shape different lifestyles, and Chinese seniors differ from their foreign counterparts. China emphasizes the concept of “filial piety” and “four generations under one roof,” where parents and children support each other to jointly cope with life’s challenges. According to the 2024 Survey Report on Elderly Living and Consumption conducted by the government of Qinghai, Sichuan, and Chongqing, among nearly 19,000 surveyed seniors, only 13.44% live alone or in elderly care institutions, while the rest live with spouses, children, or other relatives.

Residence Status of the Elderly in China, the Government of Qinghai, Sichuan, and Chongqing

Therefore, decision-makers in the senior-citizen economy must not only focus on the elderly themselves but also consider their spouses, children, and grandchildren as indirect decision-makers.

On this family-oriented foundation, the elderly in China are undergoing new changes in income levels, generational context, life concepts, and consumption psychology: shifting focus from children to themselves, prioritizing quality consumption over low prices, moving from rejecting technology to embracing it, and transitioning from pursuing ordinary lives to boldly chasing dreams.

Consequently, the profiles of the new elders are more diverse. Beyond the “nest guardians” who “help children in any way possible,” there are:

  • “Knowledge seekers” who aim to learn properly and thoroughly.
  • “Lohas seniors” who live joyfully and spontaneously.
  • “Disciplined seniors” who live with a regular rhythm, enjoying freedom through self-discipline.

With such diversity among the elderly population in China, new demands and opportunities are emerging.

Where Do the Opportunities Rest?

China’s elders represent a “differentiated” market with unique demands. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report by the elderly economy service platform AgeClub, the markets for senior milk powder, adult diapers, elderly footwear, and hearing aids grew by 1x to 4x between 2019 and 2022.

Market Scales of 4 Typical Products for the Elderly

By integrating two dimensions – the “importance of the category” and “level of consumer spending” – the report identified three categories that today’s elders deem necessary and are willing to spend on: nutrition and food, health and sports, and travel.

Market Importance of Consumer Goods for the Elderly

Drawing inspiration from Japan’s aging society a decade ago, which shares similar demographic characteristics with today’s China, potential future categories may include:

  • Food and dining
  • Travel and leisure
  • Entertainment
  • Delivery services
  • Interest-based learning
  • Apparel and daily goods
  • Recreational sports
  • Other niche services (e.g., matchmaking services and senior-friendly mobile phones)

A noteworthy trend is that the elder generation is breaking away from the “social clock,” with consumption scenarios increasingly reflecting youthful preferences.

A survey by JingDong Consumption and Industry Development Research Institute compared 500 elder individuals with 500 younger individuals and found overlaps in consumer behavior, sports preferences, travel destinations, skincare habits, and mental wellness.

  • Sports Preferences: Walking, hiking, badminton, and cycling are popular among both groups.
  • Travel Preferences: Both prefer local travel, enjoying City Walks, City Rides, hiking, and mountain retreats in autumn for activities like camping, meditation, and spiritual exploration.
  • Fashion: Both groups favor activewear, modern Chinese styles, and Hanfu. Relaxing colors such as gray, beige, and brown are universally liked.
  • Skincare: Both prioritize maintaining skin health, focusing on sun protection, cleaning, and anti-aging.
  • Reading: Popular categories overlap, including travel guides, bestsellers, psychology books, and literature.

According to TV shopping company Happigo’s 2024 data, elder consumers have high demand and growth in:

Health Products:

  • Nutritional items (e.g., flaxseed oil, krill oil, camel milk powder).
  • Health aids (e.g., pain relief patches, foot bath bags).
  • Medical devices (e.g., blood glucose monitors, pulse oximeters).
  • Health services (e.g., records management, genetic testing, traditional Chinese medicine).

Everyday Needs:

  • Notable growth in beauty and fashion-related items. Demand for reading glasses, for instance, has shifted from purely functional to trendy, with seniors now seeking fashionable designs to match different outfits.

How to Reach the Elderly Group in China?

Driven by the digital wave, the elder generation is embracing the internet and becoming “trendy surfers” actively engaging online. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report, as of June 2024, the number of internet users aged 60 and above reached 371 million, making up 15.6% of total internet users, with an internet penetration rate of 57.5%. Seniors are spending increasing time online, enjoying the convenience and entertainment it brings, just like younger generations.

How the Elderly Get Information about Eldercare Services

According to the 2024 Survey Report on Elderly Living and Consumption, seniors access information on elderly services through three primary channels:

  • Social tools like WeChat group chats and Moments.
  • Traditional media like television, radio, and newspapers.
  • Social platforms like Douyin (TikTok in China) and Kuaishou.

Number of Elder Users on Video Mobile Apps (September 2024)

Like younger generations, seniors enjoy short-form and easily digestible content, such as short videos and mini-dramas. Data from QuestMobile’s TRUTH Chinese Mobile Internet Database shows that, as of September 2024, seniors are more active on short video platforms like Douyin and Kuaishou than on other platforms.

Moreover, according to data disclosed by Xiaohongshu in January, as of the end of 2024, its monthly active users aged 60 and above exceeded 30 million. Over the past two years, the number of senior creators on Xiaohongshu has tripled, with over 100 million notes published. Xiaohongshu has even introduced a senior-friendly usage guide featuring enlarged text, detailed instructions, and 1:1 interface illustrations.

The Elder Generation as a Core Consumer Group

China’s population aged 60 and above will grow significantly in the coming decades, making it an indispensable force in the country’s social and economic fabric. Brands are already planning for this demographic shift, building a “second growth curve” in China. Examples include:

  • The baby care industry launching senior milk powder and diapers.
  • The banking and insurance sectors introducing elderly pensions and critical illness coverage.
  • The personal care, beauty, healthcare, and nutrition industries early on tapping into the elderly market.

YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies enter and thrive in the Chinese market with ease and effectiveness. To customize your marketing strategy towards Chinese senior citizens, feel free to contact us.

Source of featured image: Photo by Mark Hang Fung So on Unsplash

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An Honor for YOYI TECH: Winning Recognition at the ROI Festival 2024 for AI Innovation in Marketing Integration

On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was officially announced. YOYI TECH, in collaboration with Lenovo Consumer, stood out among more than 2,800 entries with its case study, “Custom AI Advertising Model Empowering Lenovo’s 618 Campaign: Bridging Public and Private Domains to Strengthen Brand Data Asset Defenses”, and was honored with a nomination for the “AI Innovation in Marketing Integration” category. YOYI TECH has been an active participant in the ROI Festival Awards since 2019 and has consecutively won awards in the years 2019–2021 and 2023–2024.

In 2024, the ROI Festival Awards adopted the theme “Embracing the Era of AI Growth”, staying at the forefront of the industry and placing a strong emphasis on cutting-edge technology. The awards aimed to distill effective practices and insights for the growth of global enterprises. YOYI TECH, leveraging its custom AI digital advertising model, delivered exceptional results by integrating applications such as cross-channel traffic connectivity, high-value member targeting, personalized recommendations, intelligent forecasting, and the use of private domain insights to enhance public domain advertising. These efforts empowered Lenovo’s marketing decisions during the 618 Mega-Sale, achieving tangible outcomes such as increased sales, reduced customer acquisition costs, and improved user experience. As a result, YOYI TECH earned a nomination in the “AI Innovation in Marketing Integration” category.

In 2024, Lenovo, the world’s second-largest PC manufacturer and a Fortune Global 500 company, launched its intelligent personal assistant Lenovo Xiaotian and AIPC (Artificial Intelligence Personal Computer) products powered by the assistant. During the 618 Mega-Sale, Lenovo partnered with YOYI TECH to utilize its custom AI advertising model, achieving a significant breakthrough in intelligent marketing campaigns.

During the project, Lenovo developed targeted audience strategies for both AIPC and non-AIPC products. Leveraging YOYI TECH’s AI-based audience modeling capabilities and integrating user e-commerce consumption preferences, Lenovo achieved precise ad placements. With the support of AI algorithms, Lenovo implemented multiple rounds of creative cross-distribution with real-time optimization. Additionally, by utilizing YOYI TECH’s AIGC-powered intelligent scenario-based creative capabilities, Lenovo efficiently and automatically produced creative content tailored to various stages of the promotional campaign. Furthermore, based on the different phases of the promotional timeline, Lenovo used YOYI TECH’s AI advertising model to strategically control optimal ad timing and frequency, carefully selecting audiences and pairing them with personalized creatives to enhance reach efficiency and achieve highly effective conversions.

Ultimately, leveraging YOYI TECH’s AIGC capabilities, Lenovo automated the generation of over ten sets and more than 100 pieces of ad creative during the 618 shopping festival. These materials were deployed across more than 30 media channels, significantly reducing production timelines and costs. Additionally, under the precise control of the customized AI advertising model, the campaign achieved results far exceeding expectations in terms of total impressions, clicks, unique visitors (UV), and return on investment (ROI). Moving forward, Lenovo plans to continue applying and refining this model, creating a unique technological and operational competitive edge to drive sustained value for the brand.

The explosive growth of AI has brought tremendous convenience to marketing efforts. However, this progress has also introduced challenges, such as issues related to user experience and data transparency. YOYI TECH is committed to continuously enhancing the platform’s AI technological capabilities and precision in ad placement. With a focus on fostering healthy industry growth and a virtuous ecosystem, YOYI TECH aims to collaborate with brands, media, third-party data platforms, and other players in the advertising and marketing ecosystem to usher in a new era of AI-driven growth.

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About the ROI Festival

Established in 2008 in Shanghai, China, the ROI Festival Awards has grown over its seventeen-year history to become one of the most prestigious accolades in Asia and a globally influential international award originating in China. The 2024 ROI Festival Business Creativity Awards received 2,855 entries from 991 companies. The submissions featured cases spanning regions across Europe, the Americas, Asia, Africa, and Latin America, including countries such as the United States, Germany, Spain, Mexico, Egypt, India, Indonesia, Thailand, South Korea, and Japan.

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YOYI TECH and TheGenX Media Announce Strategic Partnership

YOYI TECH, a leading provider of demand-side platform (DSP) technologies and advertising placement services in China, proudly announces a strategic partnership with TheGenX Media, a pioneer in digital marketing and advertising across the MENA region. This collaboration represents a significant milestone in YOYI TECH’s mission to deliver cutting-edge AdTech solutions and achieve impactful marketing results for global brands.

With access to more than 80% of media inventories in China, YOYI TECH is renowned for its comprehensive DSP systems that empower advertisers to efficiently purchase inventory and autonomously manage campaigns. TheGenX Media, celebrated for its innovative and high-performing campaigns, brings unmatched creativity and market expertise, reinforcing the strength of this partnership.

“China has significantly increased its investments in the MENA region over recent years, reinforcing stronger economic ties and opening up new opportunities for technological collaboration,” said Andy Ng, Managing Director, APAC. “By combining our deep technological expertise and extensive reach in China with TheGenX Media’s innovative campaigns and influence in MENA, we are creating a platform that will drive transformative growth for our clients. This collaboration is not just about expanding our footprint but about setting new standards in digital marketing excellence.”

Through this partnership, YOYI TECH will leverage its technological prowess and vast reach within China to complement TheGenX Media’s dominance in the MENA region. This cross-regional cooperation aims to redefine digital advertising by emphasizing innovation, efficiency, and measurable outcomes.

“This partnership is a testament to our commitment to offering brands in the MENA region access to world-class AdTech solutions,” said Ashish Gupta, CEO & Founder of TheGenX Media. “By combining YOYI TECH’s technological excellence and our deep understanding of the local market, we aim to create groundbreaking opportunities for our clients. Together, we are poised to set a new benchmark in digital advertising by fostering innovation, efficiency, and measurable impact.”

Key to this partnership is the principle of mutual growth and shared success. YOYI TECH will provide TheGenX Media with premium media inventory, seamless DSP operations, and comprehensive support services,  Additionally, YOYI TECH will ensure all advertisements comply with relevant regulations, maintaining the highest standards of quality and integrity.

Roy Zhou, CEO of  YOYI TECH, said: “With growing trade and business collaborations between MENA and China, an increasing number of brands from MENA are striving to enter the market of China, and vice versa. Over 14 years of practice, beyond offering our pioneering DSP product, YOYI TECH has developed deep expertise in China’s unique digital marketing ecosystem. We are confident that our partnership with TheGenX Media will unlock more innovative, effective, and efficient marketing solutions for MENA brands, bridging the gap between these dynamic markets and driving growth through precise customer engagement.”

By pushing the boundaries of AdTech and MarTech innovation, YOYI TECH continues to enable brands worldwide to drive sustainable growth through data-driven, programmatic advertising. This collaboration with TheGenX Media underscores YOYI TECH’s dedication to transforming the global advertising landscape and delivering exceptional solutions to clients.

For more details about YOYI TECH and its services, visit https://en.yoyi.com.cn/. To explore TheGenX Media’s offerings, visit https://thegenxmedia.com/.

Source of featured image: Photo by Cytonn Photography on Unsplash

Categories
Ads Regulations and Restrictions

China Software Tools Industry Advertising Qualification Details

Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However, as the industry matures and regulation intensifies, ensuring the legality and compliance of software tool applications has become an essential step for brands entering the Chinese market.

To assist overseas brands in smoothly entering the Chinese market and efficiently utilizing various advertising resources, this article will elaborate on the details of advertising qualifications in the software tools industry, covering multiple segments such as reading and audiobook tools, video playback and editing, music playback and editing, internet tools, social and communication tools, photography and videography, graphic and image beautification, office tools, security and cleanup, weather and calendar, system beautification, sports and health, map navigation, system tools and efficiency tools, operating systems, and development tools. By clarifying qualification requirements, business scope restrictions, third-party cooperation standards, and advertising channels, this guide provides an exhaustive manual for overseas brands entering China.

Reading and Audiobook Tools

Industry Description

Tool software applications for reading and playing electronic books or document content.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Video Playback and Editing Tools

Industry Description

Software applications for video playback and editing.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Photo by JESHOOTS.COM on Unsplash

Music Playback and Editing Tools

Industry Description

Software applications for audio playback, recording, and editing.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Internet Tools

Industry Description

Software applications for connecting to the internet, supporting online browsing, uploading, and downloading functionalities.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For computer system information security products, a “Computer Information System Security Special Purpose Product Sales License” is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Social Tools

Industry Description

Software applications specifically for making friends, stranger socializing, and specific scenario social interactions (including companion play software applications).

Industry Qualifications

“Value-added Telecommunications Business License” (B25 Internet Information Service Business).

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.

Personal Account Opening

No

Communication Tools

Industry Description

Software applications that enable online chatting and communication through instant messaging technology.

Industry Qualifications

“Value-added Telecommunications Business License” (B25 Internet Information Service Business).

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.

Personal Account Opening

No

Photography and Video Tools

Industry Description

Software applications providing photo shooting and video recording functionalities.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

Yes, only individual business household type/natural person type individual account opening is supported.

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Photo by ThisisEngineering on Unsplash

Sports and Health Tools

Industry Description

Software applications that provide auxiliary functions for sports activities and health monitoring.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Map Navigation

Industry Description

Software applications that provide driving directions and road navigation.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.

For maps/navigation, a “Surveying and Mapping Qualification Certificate” (compliant with “Class A/Class B + Internet Map Service”) is required.

For traffic violation checking, a cooperation agreement for the traffic violation checking interface is required.

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

System Tools and Efficiency Tools

Industry Description

Applications used to enhance system or device performance and usability, and to optimize daily user experience and work efficiency.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Operating Systems

Industry Description

Computer or smartphone operating systems, system programs used to manage computer hardware and software resources.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Photo by Maxim Hopman on Unsplash

Development Tools

Industry Description

Tools and integrated environments, testing tool software applications that schedule and manage hardware resources during software development, provide running support for application software, and support software development.

Industry Qualifications

“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.

Business Scope Qualifications

For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

Ads Spaces in Tencent Ecosystem

Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.

Personal Account Opening

No

Source of featured image: Photo by ThisisEngineering on Unsplash

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