Month: October 2025

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GEO

The Essential Lesson for Brand Marketing in the AI Era — GEO Q&A Monitoring

In 2025, are you still choosing traditional SEO for brand marketing? According to data from iResearch, users’ ways of obtaining information have undergone a fundamental change: generative AI has already taken 63% of information search traffic, while the effectiveness of traditional SEO has declined by 72%. Search behavior has shifted from the traditional “search–filter” model to a conversational “ask–answer” interaction, placing brand marketing in the midst of unprecedented change. When users no longer click links but directly ask AI, a brand’s visibility in AI-generated answers becomes critically important. Therefore, choosing a systematic AI monitoring tool to ensure the frequency and accuracy of brand mentions across major AI platforms has become a required task for marketers.

The Limitations of Overseas GEO Tools: Why They Struggle in China

Two years ago, the emergence of ChatGPT reshaped the marketing landscape, and overseas advertisers became the first adopters. According to a study by Adobe Express, 36% of respondents stated that they discovered new brands through ChatGPT. To meet this huge market demand, GEO tool companies have sprung up rapidly.

Among them, two tools have attracted wide attention: Profound and Otterly AI.

Profound: This multinational company founded in 2024 in New York has gained seed funding from well-known venture capital firms such as Khosla Ventures and South Park Commons by offering comprehensive and in-depth GEO analysis services, becoming an industry pioneer. Its achievements rely on its detailed analytical dimensions and support for multilingual environments. The main functions of Profound include AI visibility tracking, refined conversation and sentiment analysis, and active crawler optimization. In terms of pricing, it can provide customized pricing based on customer needs, but pricing is generally high.

If Profound is a “battleship,” then Otterly AI is like a “lightweight speedboat.”

Otterly AI: This company was founded in 2023 and is headquartered in Vienna. Compared with the former, this is a more intuitive and easier-to-use AI search tool designed specifically to monitor and optimize performance within generative engines. Its core functions include AI visibility tracking, sentiment analysis, and citation link monitoring. Because of its user-friendly interface, affordable price, and suitability for beginners, the product is particularly suitable for small and medium-sized enterprises and startups whose primary need is monitoring. Both products have their advantages and disadvantages, and whether effectiveness can be maximized depends on the scale and needs of the enterprise.

However, these two excellent products encounter “localization issues” in the Chinese market. Because they primarily target international models, they have limited support for domestic mainstream models such as Doubao, making it difficult to fully cover usage scenarios of Chinese users. In addition, as overseas products, due to qualification and political restrictions, they cannot connect to important channels such as the People.cn mainstream value corpus, creating weaknesses in compliance and localization.

Lastly, in terms of market positioning, Profound is expensive and serves mostly large enterprises, while Otterly AI is affordable but limited in functionality, making both unable to meet the domestic market’s needs for cost-effectiveness and comprehensive capability. These limitations make them difficult to take root in China.

The rise of the YOYI GEO Agent: a new answer within China’s AI ecosystem.

In traditional search scenarios, brands capture user intent by tracking SEO and SEM keywords. But in the AI search era, user queries become more hidden and diverse. However, compared with the overseas market, China’s GEO ecosystem has unique characteristics. Domestic large models do not open user behavior data, making brands feel like they are “fighting blindfolded.”

Against this background, YOYI TECH delivered YOYI GEO Agent focuses on brand information management, optimizing the presentation of brand information in AI Q&A, helping brands truly take the steering wheel of AI marketing.

 

The YOYI GEO Agent integrates user questions from social media, traditional search engines, official website comments, e-commerce reviews, customer service, and other channels. It conducts deep analysis of search volume, question frequency, and sentiment semantics to infer and predict potential user questions on AI platforms. This process helps brands build a precise AI question monitoring list and clarify information management priorities.

Five-Dimensional Deep Analysis System

By connecting with official APIs of models such as DeepSeek and Doubao, the YOYI GEO Agent can perform automatic queries and return large amounts of Q&A data. Using semantic analysis technology, it labels answers with structured tags. Based on high-quality data, the system provides deep insights from five core dimensions:
*Brand Share of Voice (SOV): Proportion of mentions compared with competitors
*Information Accuracy: Evaluation of correctness of brand information
*Sentiment Index: Monitoring of positive, neutral, and negative sentiment
*Media Distribution: Analysis of source channels cited in answers
*Tag System: Automatic labeling of brand, product, performance, attributes, etc.

 

 

A well-known computer peripheral brand in China achieved significant improvement through the YOYI GEO Agent. After implementation, its AI recommendation rate increased from 56% to 90%, and information accuracy reached 80%.

Implementation Guide

For brands planning to conduct GEO monitoring, we suggest:

Initial Phase: Start monitoring 50–100 core questions, prioritizing those strongly related to brand products and target audiences

Team Setup: Use enterprise main accounts and sub-accounts to assign monitoring permissions across departments

Budget Planning: Use a combination of platform fees + operational services, leveraging industry data and professional strategy teams to maximize AI information management results

With full coverage of domestic mainstream models, a five-dimensional deep analysis system, compliance assurance, and proven effectiveness, the YOYI GEO Agent provides more localized and complete solutions for the Chinese market.

 

Choose the Right GEO Tool and Take Control in the AI Marketing Era

The surge of AI search will not reverse, and it is reshaping how users encounter information. GEO will be a very clear trend and huge opportunity next year, and more than 90% of marketing professionals are looking for new growth opportunities from it. In this transformation, passive waiting means weakening a brand’s own share of voice. Through the YOYI GEO Agent, brands can systematically mine core questions, monitor AI Q&A dynamics, and analyze answers accurately, ultimately turning the challenges of AI search into a certain force for future growth.

Categories
AdTech AI Marketing News Travel

YOYI TECH Made its Debut at ITB Asia, Leading a New Revolution in Travel Marketing with its AI Agent Matrix

From October 15 to 17, ITB Asia—the leading B2B travel industry event in Asia—took place at Marina Bay Sands in Singapore. As the largest and most influential travel trade show in the Asia-Pacific region, this year’s ITB Asia gathered thousands of global airlines, hotels, destinations, travel tech companies, and industry buyers to explore the digital future of tourism. YOYI TECH was invited to participate and set up an AI-driven omnichannel marketing themed booth in the Travel Tech Asia zone. In addition, Andy NG, Managing Director of YOYI TECH’s International Business, delivered a keynote speech at the Travel Tech Forum, sharing insights on how travel brands can achieve intelligent marketing transformation in the era of AI.

 

As a dedicated practitioner of AI omnichannel marketing, YOYI TECH leverages its tech-driven approach to build a comprehensive intelligent product matrix anchored by the Compass AI Platform. This matrix covers five core agents—Insight, Strategy, Content, Operations, and GEO—creating a closed-loop technological architecture that spans the entire marketing journey.

With deep expertise in AI-powered semantic understanding, predictive analytics, and multi-channel data integration, YOYI TECH has successfully partnered with leading travel industry players—including hotels, resorts, airlines, and cruise lines—to help them build intelligent marketing systems. These systems integrate user insight, content generation, cross-channel engagement, and performance tracking to drive sustainable business growth.

 

During the exhibition, YOYI TECH’s booth, located close to the main Travel Tech Asia stage, attracted a continuous flow of visitors and frequent inquiries. Representatives from international hotel groups, destination marketing organizations, and tech partners engaged in in-depth discussions with the YOYI TECH team. They explored the application potential of AI agents in addressing key industry pain points—such as low user reach efficiency, lengthy content creation cycles, high data fragmentation, and challenges in managing AI-generated brand information—focusing on how these solutions can enhance booking conversions, strengthen brand image, and streamline AI brand management.

 

At the ITB Asia Travel Tech Forum, Andy Ng from YOYI TECH delivered a keynote presentation titled “Decoding China’s Tourists with AI & Big Data: Trends, Behaviours & Market Landscape”, systematically outlining emerging trends in China’s outbound tourism market and intelligent marketing solutions to global tourism industry players.

 

China’s outbound tourist arrivals have rebounded to 120 million in 2025. Citing data from YOYI TECH’s first-party DMP, Andy Ng highlighted that the 30-44 age demographic constitutes 53% of Chinese outbound travelers, emerging as the core consumption force. Notably, high-spending travelers show stronger preference for shopping at duty-free stores (41%) and brand flagship stores (26%), with search keywords concentrated in luxury brands, premium hotels, and airline services—reflecting a pronounced demand for premium experiences.

 

In response to these characteristics, YOYI TECH integrates diverse data sources—including carrier data, social content, and transaction behaviors—to establish a three-tier traveler identification system spanning high-intent (users who have searched for flights, hotels, and destination guides), mid-intent (those browsing travel-related content), and low-intent (general interest audiences). Leveraging AI predictive models, the system accurately estimates users’ travel windows within the next 3–6 months. Once user behavior aligns with the model’s threshold, they are incorporated into the target audience.

Furthermore, as AI-powered search gradually replaces traditional query methods, a fundamental shift has occurred in how travelers access information. Faced with a new traffic landscape—where AI search platforms now engage 200 million daily active users—Andy highlighted the breakthrough application of YOYI GEO Agent. By leveraging AI Q&A monitoring and semantic parsing technologies, the GEO Agent continuously tracks and analyzes responses generated by large language models. This enables travel brands to enhance their share of voice, strengthen brand image, and ensure information accuracy within AI-generated answers—ultimately building brand influence at critical decision-making moments and capturing the new wave of AI-driven traffic.

 

At the implementation level, YOYI TECH leverages its programmatic platform covering 80% of China’s media inventory to drive synergistic growth in brand exposure and performance conversion for diverse travel industry clients. This is achieved through a mix of strategies including CTV splash ads, airport digital screens, video ads, display ads, and targeted social content distribution. Andy emphasized that in response to the continuously evolving travel consumption market, YOYI TECH will continue to harness its AI-powered agent matrix and omnichannel data capabilities to help international travel brands build next-generation intelligent marketing systems tailored to future consumers.

Moving forward, YOYI TECH will deepen its focus on AI-driven travel marketing scenarios and accelerate the global deployment of its AI agent solutions. Committed to becoming the most trusted technology partner for international travel enterprises in their digital transformation, YOYI TECH aims to jointly build a new ecosystem for intelligent, integrated, and sustainable travel marketing.

Categories
AI Marketing News

How Should Enterprises Choose GEO Service Providers in 2025? “Know Your Customers, Master Your Content” in the AI Efficiency Revolution

In 2025, as generative AI reshapes user search habits, GEO, or Generative Engine Optimization, has become the core battleground for enterprise marketing. iResearch data indicates that generative AI now accounts for 63% of information retrieval traffic entry points, while the effectiveness of traditional SEO has declined by 72%. Faced with this “AI Efficiency Revolution,” selecting a reliable GEO service provider has become a crucial strategic consideration for businesses.

1. At the Crossroads of Traffic: GEO Becomes Essential Driven by Results and Efficiency

With AI search traffic share continuously rising, according to Jasper’s “2025 State of AI in Marketing Report,” 63% of enterprises have already adopted generative AI marketing, yet only 43% can effectively synergize brand exposure with traffic conversion through AI. Professional and suitable GEO services can help businesses transition from being “searched for” to being “recommended.” For instance, the overseas GEO service provider Profound assisted an international beauty brand by customizing a “Ingredient Analysis + Influencer Review” content matrix through specialized GEO strategies. This approach was tailored for different social media platforms, resulting in a 65% increase in AI recommendation rates, a top-three category search ranking, and a 60% growth in user engagement.

Domestic GEO platform provider-YOYI TECH applies its three core technological capabilities—natural language semantic analysis, structured data adaptation, and knowledge base construction to help a globally renowned computer peripherals brand establish itself as a “preferred source” for AI. This achieved high-frequency exposure and precise reach in conversational search and intelligent Q&A scenarios, ultimately boosting the brand’s AI-driven visibility in specific query contexts from 56% to 90%. Professional service providers not only enhance a company’s visibility in AI search results but also effectively convert AI-generated traffic into actual business growth through precisely tailored content.

 

2. Cutting Through the GEO Haze: The Core Lies Not in Content Accumulation, But in Dual Insight into Principles and User Needs

Due to its outstanding effectiveness and adaptability, this emerging blue ocean has entered a phase of unregulated “wild growth” lacking standards. An endless stream of GEO service providers has flooded the market, many of which are simply passing off fish eyes as pearls.

When faced with client inquiries, some companies instantly transform into AI jargon parrots, using massive data and professional words as “bait” to lure inexperienced players in the industry. Their showcased case studies are often generic, lack customization, and sometimes have no verifiable connection to the purported partnerships. During communications, their support teams can neither clearly articulate their core service offerings nor demonstrate industry expertise, yet are overly eager to extract excessive user information.

If the pre-sales bombast merely raises doubts, the exposed emptiness in their service delivery confirms their lack of professional capability. In reality, the essence of GEO is not simply amassing content. It requires practitioners to have a deep understanding of how generative AI engines work, accurately grasp genuine user needs, and then perform in-depth content optimization. It is at this stage that subpar providers are often exposed, lacking the necessary industry insight and unable to achieve deep integration with the brand’s identity.

Then, to fulfill commitments of “guaranteed volume” and ensure partnership progression, some service providers venture into even riskier territories. They resort to brand-damaging “black-hat” techniques—for instance, mass-generating low-quality, “pseudo-original” content through AI and publishing it on low-authority peripheral websites to deceive AI crawling systems. Such practices, focused solely on short-term exposure while completely neglecting long-term brand reputation and risk, ultimately undermine the client’s fundamental interests.

 

3. This “Diagnostic Checklist” Completes the Evaluation and Screening of Suitable Providers

So, faced with such landscape, how should enterprises identify the proper providers? According to research by third-party institutions, evaluating GEO service providers should be based on the following four dimensions:
① Brand Safety and Reputation Management Capability:  The ability to accurately track consistency with brand image and tone, while proactively detecting and correcting misinformation that harms brand reputation.
② Competitive Intelligence and Performance Insight Capability: It’s essential to not only track one’s own historical performance but also monitor competitors’ visibility, thereby gaining insights into the market landscape and one’s own position.
③ Data-Driven Optimization Capability: The core lies in providing source-level analysis, attributing performance to specific content, and on that basis, delivering actionable, AI-driven recommendations.
④ Technology Integration and Implementation Capability: Ultimately, all these capabilities must be easily integrated into your existing tech stack, ensuring strategy execution.

This integrated set of indicators works synergistically, collectively providing brands with a scientific “diagnostic checklist” and “navigation system” for health and growth in the AI search era. YOYI TECH offers GEO platforms and services to leading brands in sectors like 3C, beauty & personal care, automotive, and health & wellness. It systematically manages tasks such as brand voice analysis, negative information monitoring, media citation tracking, and content optimization strategy, while real-time data monitoring tracks optimization effectiveness. This provides enterprises with end-to-end AI information management capabilities, from insight to execution.

 

4. How Businesses of Different Scales Choose a GEO Service Provider

Under the four major evaluation criteria mentioned above, does the choice of a GEO service provider change based on enterprise size? The answer is yes. The strategic focus and evaluation criteria indeed differ significantly for businesses of different scales when selecting a GEO provider. As Gartner points out: for large enterprises, GEO is a strategic investment, and selecting a provider involves extra emphasis on their comprehensive strength and long-term value.
Firstly, large enterprises will scrutinize technical depth and integration capabilities, prioritizing providers with proprietary R&D technology and systemic support. For instance, some providers offer “end-to-end technical solutions” capable of automating the entire process from data tracking & analysis and content creation & distribution to performance monitoring & optimization. The key is to assess whether they can integrate seamlessly with the existing marketing and technology stack.
Secondly, large enterprises need to verify the provider’s industry understanding of their specific brand and their proven success cases. Given the complex decision-making chains, a verified, quantifiable successful case is far more persuasive than a lofty promise.
Finally, it is crucial to ensure comprehensive and sustainable service delivery. Projects in large enterprises often have long cycles and involve multiple departments. Therefore, the provider must possess mature service processes and stable team support to ensure the long-term, stable operation of the project. Some leading providers offer 360-degree, full-funnel services and commit to exceptionally fast response times.
For SMEs, which typically focus more on cost reduction and efficiency gains and lack dedicated specialist teams, some providers offer lower monthly subscription packages featuring built-in industry templates and drag-and-drop functionality, coupled with clear performance guarantee clauses or refund mechanisms. This effectively lowers the risk of trial and error. When collaborating with providers, these businesses focus on core needs and seek rapid validation of results. Consequently, they tend to choose providers offering short-term trials or pay-for-performance models, allowing them to test outcomes quickly and at a lower cost.
YOYI GEO Agent encompasses various cooperation models, including SaaS platform subscription, platform-plus-service, and brand-customized solutions, providing brands with best choices tailored to their specific requirements.

 

Conclusion

In this era where AI is reshaping information distribution, selecting a suitable GEO service provider is no longer an “optional luxury” for most businesses, but a “mandatory necessity” in the age of AI. Ultimately, successful GEO collaboration relies on the provider’s ability not only to enhance the brand’s visibility within AI search results but also to convert AI-driven traffic into actual business growth for the client through precisely tailored content. This encapsulates the core value of “Knowing Your Customers, Mastering Your Content” in  the AI efficiency revolution. YOYI GEO Agent is dedicated to systematically addressing the multiple challenges enterprises face in the AI marketing environment, helping brands build their AI information management infrastructure from the ground up and elevate it from functional to optimal.

 

Source of featured image: Qiantu, licensed for commercial use

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