Month: May 2025

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YOYI TECH Unveils AI Agent Matrix and Embarks on a New Era of AI Omnichannel Marketing

YOYI TECH Unveils AI Agent Matrix and Embarks on a New Era of AI Omnichannel Marketing

On May 15th, YOYI TECH hosted its “AI Omnichannel Marketing: Armed with AI, Igniting the Future” press conference in Beijing, officially announcing a major strategic upgrade to “AI Omnichannel Marketing” and unveiling its comprehensive AI Agent Matrix, featuring the debut of a brand-new agent. This move represents a technological leap forward, establishing a full-stack AI decision-making system spanning the entire marketing value chain built on an integrated foundation of “AI Engine + Multi-Agent Collaboration.” It marks a milestone in YOYI TECH’s journey toward the practical application and ecosystem development of AI MarTech.

YOYI TECH Strategic Upgrade: Ushering in the Era of AI Omnichannel Marketing

This strategic upgrade reflects the ongoing evolution of YOYI TECH’s technological DNA, from “Intelligent Omnichannel Marketing” to the new paradigm of “AI Omnichannel Marketing.” The essence is elevating AI from a support function to the central driver of marketing decision-making. YOYI TECH is redefining its market position across three critical dimensions: positioning, technology, and value.

A Natural Evolution of Technological Maturity: In tandem with the development of China’s digital marketing industry, YOYI TECH has advanced through the mobile marketing, cross-screen marketing, and omnichannel marketing eras. With over 2 billion unique user IDs and 1,000+ enterprise clients, including 60% Fortune Global 500 brands, YOYI TECH has built deep data and operational foundations. Since launching its “AI First” strategy in 2022, the company has invested heavily in LLM training and the construction of industrial knowledge bases. The release of YOYI AI Agent Matrix is the culmination of 15-year technical expertise.

From “Efficiency Tools” to “Decision Pivot”: Traditional omnichannel marketing was centered around data integration and tool synergy, such as breaking down the silos between public and private domains. In contrast, AI Omnichannel Marketing emphasizes native AI decision-making capabilities. The AI Agent Matrix automates the full lifecycle of campaigns: data insight, strategy generation, content creation, operation optimization and information management.

Seamless Alignment Between Organization and Business Operations: To ensure full implementation of new strategy, YOYI TECH has restructured its organization by integrating its Business Delivery Team with Tech and Product team, to form Tech & Delivery Center, expanding large model training team, and hence fosters synergy between R&D and business demands. As CEO Roy Zhou noted: “This is far more than a rebranding. It marks a profound shift in how we envision the future of marketing, transforming our technological foundation, organizational strength, and service model to lead the next era of intelligent innovation.”

 

Introducing the YOYI AI Agent Matrix: Rebuilding the Omnichannel Marketing Ecosystem

The core of AI Omnichannel Marketing is to shift marketing decision-making from human-driven to AI-led. Under this strategic framework, YOYI TECH has introduced the YOYI AI Agent Matrix, building a collaborative ecosystem of intelligent agents:

AI Insight Agent: Engages in the form of dialogue for efficient and multi-dimensional data queries, as well as auto-generation of visual analysis reports.

AI Strategy Agent: Draws from YOYI TECH’s expertise across 20+ industries, 1,000+ leading brand service experience, and extensive media & marketing knowledge bases to deliver optimized recommendations for audience segmentation, media mix, content planning, and budget allocation.

AI Content Agent: Leveraging product databases, creative libraries, and ad compliance rules, applies text-to-image and image-to-image generation technologies to create adaptive, multi-format creatives automatically.

AI Operation Agent: Monitors campaign performance in real-time and auto-generates optimization plans using advanced models based on different algorithms (CTR, CVR, oCPX) so as to refine audience targeting, frequency capping, etc.

YOYI GEO Agent: Focuses on AI-powered brand information management across different AI chatbots, which supports end-to-end brand reputation management from query monitoring to AI response optimization.

“The YOYI AI Agent Matrix is more than a collection of standalone tools. It’s a fully integrated system powered by our proprietary AI engine,” said CEO Roy Zhou. “These agents work together across the full cycle of insight, strategy, content, operation, and information management, helping brands shift from traffic-driven growth to value-driven outcomes in the AI era.”

Launching YOYI GEO Agent: A Brand Information Management Center in the Age of AI Search

As AI-powered search becomes the primary gateway for information, brands face new challenges: how to track share of voice, brand image and ensure consistent brand information in AI search. In response, YOYI TECH launched YOYI GEO Agent which is specifically designed to address these pain points and empower brands to win attention in the AI search era.

During the press conference, COO Fang Cai delivered a hands-on walk-through of the YOYI GEO Agent, highlighting its three core capabilities:

Collection & Modeling: YOYI GEO Agent continuously captures brand-related Q&A content through leading LLM applications such as DeepSeek and Doubao (Cici), classifying data by topic, sentiment, and source. A visual dashboard shows KPIs such as brand SOV trend, high-frequency questions, and media citation rate, helping brands locate their advantages and vulnerabilities during communication. It also enables data annotation and the enrichment of Q&A datasets, building a proprietary brand AI knowledge base over time.

Evaluation & Diagnostic: The agent evaluates how a brand is represented across AI-generated responses and the distribution of media indexed. With YOYI TECH’s AI sentiment engine, it identifies tone, emotional bias, and preference in different Q&As. Brands can upload their internal knowledge bases to cross-reference AI output for factual consistency.

Tracking & Optimization: YOYI GEO Agent provides recommendations to improve brand SOV, crafts optimized content based on verified brand data (product attributes, selling points, etc.), and simulates how branded responses would perform in major LLM Applications to ensure the accuracy and consistency of brand information.

The technical foundation of YOYI GEO Agent lies in the integration of LLM Engines and industrial know-how. By combining public LLM capabilities with YOYI TECH’s proprietary marketing expertise, the agent uses Retrieval-Augmented Generation technology to deliver contextually relevant, brand-consistent outputs. As a core component of YOYI TECH’s AI Agent Matrix, YOYI GEO Agent works closely with other agents across data, strategy, content, and performance layers.

Conclusion: From Marketing Innovation to Enterprise-Grade AI Decision-Making Ecosystem

YOYI TECH’s strategic shift to AI Omnichannel Marketing marks a major milestone, not only for the company but for the digital marketing industry as a whole. Looking ahead, YOYI TECH will continue to evolve its agent ecosystem by launching more vertical AI agents, deepening integration with enterprise marketing systems and delivering standardized, scalable AI marketing solutions.

For brands, the AI Agent Matrix of YOYI TECH represents a paradigm evolution from experience-driven to intelligence-driven decision-making, and from partial optimization to full-journey orchestration. By leveraging AI to deliver meaningful value and accumulate strategic assets, brands will gain long-term competitive advantages through the next wave of technological disruption.

 

About YOYI TECH

Founded in 2007, YOYI TECH is a pioneer in AI Omnichannel Marketing. With industry-leading capabilities in omnichannel data integration, unified ID mapping, multi-dimensional analytics, and precision targeting, YOYI TECH has delivered AI marketing solutions to over 60% of Fortune 500 brands across FMCG, Retail, Travel & Hospitality, Luxury, Consumer Electronics (3C), and Automotive sectors.

Since 2013, YOYI TECH has earned nearly 150 industry awards, including the ROI Festival, Tiger Roar Awards, Bowstring Marketing Technology Awards, DMAA Global Digital Marketing Awards, PENGUIN BP 2050 Top 50, and MMA Smarties Awards.

Categories
China Marketing

China’s Second Growth Curve in the Luxury Industry: Rednote’s Breakthrough in Social Marketing

In recent years, China’s luxury market has faced significant challenges. Traditional luxury consumption has cooled, with declining performance, frequent store closures, and layoffs. While China is still considered a long-term growth engine, consumer confidence has yet to fully rebound in the short term, and high-net-worth individuals are becoming increasingly cautious with their purchases. Brands must abandon the illusion of “automatic growth” and confront the core issue of “declining traffic.”

Francesca Bellettini, Deputy CEO of Kering Group, noted during the company’s earnings expressed that their challenge is to improve conversion without diluting brand equity or resorting to heavy discounting.

To this end, some brands have turned to high-frequency entry-level products such as fragrances, beauty items, and scarves to attract foot traffic and drive conversion for higher-priced, less frequently purchased items, thereby stabilizing their market foundation.

E-Commerce Observation: rednote Emerges as a Second Battleground for Luxury

Traditional shelf-based e-commerce lacks the communicative depth needed to convey luxury brand value. However, rednote has emerged as a key breakthrough platform due to the strong overlap between its user base and the target demographic for luxury goods.

According to the 2024 QianGua rednote User Behavior Report:

  • 17%+ are urban Gen Z (digital natives living in top-tier cities, fond of online shopping)
  • 9%+ are urban white-collar workers (primarily born in the ’90s, convenience-driven)
  • 7%+ are youth from lower-tier cities (with more disposable income and a trend-following mindset)
  • 6% are refined mothers and urban middle-class
  • 3% are silver-haired urbanites and middle-aged individuals from smaller towns

As of 2024, rednote boasts 300 million monthly active users, with 70% female ratio. Users born after 1995 and 2000 account for 85%, and users from first- and second-tier cities make up 50%. This young, high-spending user base provides an ideal foundation for luxury brands to precisely reach their target audience.

Rednote further strengthens this with a segmentation model based on the relationships between people, needs, and products, identifying six core lifestyle personas relevant to luxury:

  • Luxury Lifestyle Enthusiasts: Mostly 35+, see luxury as a status symbol that reflects their social standing, prioritizing exclusivity and highly personalized experiences.
  • Milestone Rewarders: Typically in early or rising career stages, associate luxury with meaningful milestones and treat themselves to premium products on special occasions.
  • Trendsetters in Luxury: Primarily under 35, see luxury as a form of self-expression and use high-fashion to showcase unique aesthetics and personality.
  • Quiet Luxury Connoisseurs: Also under 35, but favor understated elegance, viewing luxury as a refined expression of everyday life and personal taste.
  • Luxury Beginner: Mainly under 25, view iconic luxury items as social “passports” that help them integrate into new circles.
  • Circle Expanding Activists: Ambitious individuals under 25, leveraging luxury goods as tools to build networks and enhance professional presence.

Miu Miu’s Winning Formula: Lifestyle Marketing on Rednote Drives Breakout Growth

Miu Miu has achieved standout growth through strategic use of social media. After posting a remarkable 93.2% year-over-year sales increase in 2024, the brand continued to lead the luxury sector with 60% growth in Q1 2025, ranking second on Lyst’s Global “Hottest Brands” Index. The brand’s aesthetic blends a variety of styles—Y2K retro, quiet luxury, balletcore, and “rich girl” elegance—into a distinctive visual identity.

Its success is deeply tied to marketing strategies on platforms like rednote.

01 Viral Products: Rebellious Aesthetics Capturing Gen Z

Miu Miu partnered with former Balenciaga stylist Lotta Volkova to launch daring pieces like “underwear as outerwear,” low-rise mini skirts, and ballet flats. These counter-mainstream designs resonate with Gen Z’s desire for individuality and “social currency.”

From the viral midriff-baring looks in 2022 to the vintage college and ballet fusion styles in 2024, Miu Miu continues to capture attention. The brand also uses a centralized data system to monitor social buzz and identify breakout products within 72 hours. Each season, 1–2 “experimental pieces” (e.g., crystal socks) are released, with production volume adjusted based on social media response.

02 Expanding Visibility: Celebrity Endorsements & Localized Events

To appeal to Chinese consumers, Miu Miu signed Gen Z actress Liu Haocun as an ambassador. Her influence helped ignite a trend around the “Miu Girl” look across Instagram and Douyin. The brand also curated offline experiences aligned with rednote’s “check-in” culture—such as a Lunar New Year vinyl signing with artist Liu Boxin, flower boat cruises in Guangzhou’s Liwan Lake, and ice skating events at Beijing’s Shichahai—bridging online and offline engagement.

03 All-Ages Campaigns: Breaking Age and Gender Barriers

Miu Miu challenged traditional norms by featuring 70-year-old retired doctor Qin Huilan and 85-year-old actress Wu Yanshu on the runway. The brand also produced 29 short films in its “Women’s Stories” series and hosts Miu Miu Musings salons, addressing social topics and engaging high-net-worth, mature audiences.

04 Social Media Buzz Building

Miu Miu actively shares fashion shoots and celebrity street styles on rednote, promoting hashtags like #miumiugirls to encourage user-generated content (UGC). According to McKinsey, 70% of luxury shoppers consult KOL content before visiting physical stores. Miu Miu’s “dual-channel synergy” strategy successfully converts online engagement into offline purchases.

As traditional growth models lose momentum, rednote—with its highly aligned user base and content influence—has become a core battleground for luxury brands. Miu Miu’s case demonstrates that by capturing youth culture, crafting age-inclusive narratives, and executing deep social media engagement, brands can achieve remarkable growth in the Chinese market.

Looking ahead, luxury brands must deepen their cultural resonance—connecting product value with identity and emotional needs—to lead the next wave of social-first marketing.

Source of featured image: Photo by Yves Cedric Schulze on Unsplash

Categories
News

YOYI TECH and Campbell Pacific Media Announce Strategic Partnership to Enhance Omnichannel Marketing Across APAC

YOYI TECH, a leading MarTech innovator in China, is pleased to announce a strategic partnership with Campbell Pacific Media (CPM), a leading digital consultancy and AdTech reseller in the Asia Pacific region, specializing in driving the expansion of global businesses into and across all major APAC markets. This collaboration aims to improve the accessibility and effectiveness of omnichannel advertising and marketing services, delivering seamless brand experiences and impactful engagement with consumers.

YOYI TECH offers a robust suite of marketing technology products, including its proprietary DSP (Demand-Side Platform), DMP (Data Management Platform), CDP (Customer Data Platform), and MA (Marketing Automation Platform). Backed by coverage of over 80% of media inventory across China, YOYI TECH is widely recognized for its comprehensive programmatic advertising solutions and omnichannel marketing systems. These tools empower brands to connect meaningfully with over 1.09 billion mainland Chinese consumers, overseas Chinese communities, and Chinese outbound travelers.

Campbell Pacific Media brings more than two decades of digital marketing expertise, with a strong reputation for understanding the nuances of APAC markets and delivering compelling brand narratives through performance-driven campaign strategies. As part of the partnership, Campbell Pacific Media will leverage its extensive experience to design and execute cross-border expansion strategies tailored to businesses of all sizes.

“China remains one of the most valuable yet complex markets in the APAC region due to its evolving regulatory landscape, unique consumer behavior, and cultural dynamics,” said Andy Ng, Managing Director, APAC at YOYI TECH. “Through our partnership with Campbell Pacific Media, we aim to offer international brands seamless access to an advanced advertising infrastructure that blends local market expertise with AI-powered and data-driven marketing capabilities.”

This collaboration will provide global advertisers with premium access to YOYI TECH’s expansive data ecosystem, rich media inventory, and versatile ad formats, enabling precise and effective engagement with Chinese audiences. Powered by Campbell Pacific Media’s deep knowledge in expansion strategy, execution, branding and content development, the partnership ensures that campaigns are locally relevant, culturally sensitive, and fully compliant with advertising regulations across regions.

Caroline Campbell, CEO & Founder at Campbell Pacific Media, shared, “The Campbell Pacific Media team is excited to announce our new partnership with Yoyi Tech. Connecting with audiences in China is a top priority for many of the global and regional brands we work with—particularly within the travel and luxury sectors in Japan. This market remains one of the most challenging to penetrate, making strategic, data-driven approaches more crucial than ever. We believe this partnership will unlock new opportunities and deliver exceptional value to our clients.”

The partnership reflects a shared commitment to helping global brands connect with APAC consumers—especially in the Chinese market—by creating campaigns that deeply resonate with target audiences and drive measurable business outcomes.

“This collaboration is about unlocking the potential of AI-powered digital marketing and cross-market consumer insights throughout the APAC region,” said Roy Zhou, CEO of YOYI TECH. “By integrating YOYI TECH’s cutting-edge technology and data assets with Campbell Pacific Media’s strategic expertise, we’re committed to delivering tailored, high-performing campaigns that meet the needs of today’s dynamic digital landscape.”

With exclusive inventory access, advanced targeting capabilities, AIGC-powered creatives, real-time performance optimization, and transparent measurement tools, YOYI TECH and Campbell Pacific Media are paving the way for global brands to achieve meaningful growth through AI-powered programmatic advertising and omnichannel strategies across the APAC region.

For more information about YOYI TECH, visit https://en.yoyi.com.cn.
To learn more about Campbell Pacific Media, visit https://www.campbellpacificmedia.com/.

Source of featured image: Photo by charlesdeluvio on Unsplash

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