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Month: January 2025
2024 marks the year when China’s Senior-Citizen Economy begins to manifest on a large societal scale, from the perspectives of policy, economy, society, etc.
Policy Factors
Three major policies were introduced, placing the elderly population in a strategically important position in China’s economic and social development:
- The Chinese government released its first policy document explicitly titled “Senior-Citizen Economy” – Opinions on Developing the Senior-Citizen Economy to Enhance the Well-Being of the Elderly.
- Official guidelines on rural elderly care services were issued for the first time nationwide.
- The State Council approved a gradual delay in the statutory retirement age, marking the official decline of China’s demographic dividend, with the senior generation expected to occupy an important position in production and consumption in the coming decades.
Economic Evidence
According to predictions by the China Aging Science Research Center, the scale of China’s Senior-Citizen economy in 2024 is approximately 7 trillion yuan, accounting for about 6% of GDP. By 2035, this figure is expected to grow to 30 trillion yuan, accounting for about 10% of GDP.
Social Environment
By the end of 2023, China’s population aged 60 and above was close to 297 million, accounting for 21.1% of the total population, while the population aged 65 and above was approximately 217 million, accounting for 15.4% (data from the National Bureau of Statistics of China). According to estimates from the UN World Population Prospects 2022, the proportion of China’s population aged 65 and above will reach 21% by 2034 and double to 42.2% by 2085.
On social media, posts about “energetic elders,” “gadgets to entertain seniors,” and “senior-citizen economy entrepreneurial projects” are gaining traction. The economy towards the elderly has already become a sunrise industry in the Chinese market.
Notes about energetic elders and senior-citizen economy on RedNote, Collected by YOYI TECH
This large-scale, fast-growing population is not just a number but individuals with needs and aspirations who must be recognized by society and brands. Drawing from various data points, we attempt to get closer to China’s nearly 300 million elderly, understanding their pain points and needs.
What Do They Look Like?
Different cultures shape different lifestyles, and Chinese seniors differ from their foreign counterparts. China emphasizes the concept of “filial piety” and “four generations under one roof,” where parents and children support each other to jointly cope with life’s challenges. According to the 2024 Survey Report on Elderly Living and Consumption conducted by the government of Qinghai, Sichuan, and Chongqing, among nearly 19,000 surveyed seniors, only 13.44% live alone or in elderly care institutions, while the rest live with spouses, children, or other relatives.
Residence Status of the Elderly in China, the Government of Qinghai, Sichuan, and Chongqing
Therefore, decision-makers in the senior-citizen economy must not only focus on the elderly themselves but also consider their spouses, children, and grandchildren as indirect decision-makers.
On this family-oriented foundation, the elderly in China are undergoing new changes in income levels, generational context, life concepts, and consumption psychology: shifting focus from children to themselves, prioritizing quality consumption over low prices, moving from rejecting technology to embracing it, and transitioning from pursuing ordinary lives to boldly chasing dreams.
Consequently, the profiles of the new elders are more diverse. Beyond the “nest guardians” who “help children in any way possible,” there are:
- “Knowledge seekers” who aim to learn properly and thoroughly.
- “Lohas seniors” who live joyfully and spontaneously.
- “Disciplined seniors” who live with a regular rhythm, enjoying freedom through self-discipline.
With such diversity among the elderly population in China, new demands and opportunities are emerging.
Where Do the Opportunities Rest?
China’s elders represent a “differentiated” market with unique demands. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report by the elderly economy service platform AgeClub, the markets for senior milk powder, adult diapers, elderly footwear, and hearing aids grew by 1x to 4x between 2019 and 2022.
Market Scales of 4 Typical Products for the Elderly
By integrating two dimensions – the “importance of the category” and “level of consumer spending” – the report identified three categories that today’s elders deem necessary and are willing to spend on: nutrition and food, health and sports, and travel.
Drawing inspiration from Japan’s aging society a decade ago, which shares similar demographic characteristics with today’s China, potential future categories may include:
- Food and dining
- Travel and leisure
- Entertainment
- Delivery services
- Interest-based learning
- Apparel and daily goods
- Recreational sports
- Other niche services (e.g., matchmaking services and senior-friendly mobile phones)
A noteworthy trend is that the elder generation is breaking away from the “social clock,” with consumption scenarios increasingly reflecting youthful preferences.
A survey by JingDong Consumption and Industry Development Research Institute compared 500 elder individuals with 500 younger individuals and found overlaps in consumer behavior, sports preferences, travel destinations, skincare habits, and mental wellness.
- Sports Preferences: Walking, hiking, badminton, and cycling are popular among both groups.
- Travel Preferences: Both prefer local travel, enjoying City Walks, City Rides, hiking, and mountain retreats in autumn for activities like camping, meditation, and spiritual exploration.
- Fashion: Both groups favor activewear, modern Chinese styles, and Hanfu. Relaxing colors such as gray, beige, and brown are universally liked.
- Skincare: Both prioritize maintaining skin health, focusing on sun protection, cleaning, and anti-aging.
- Reading: Popular categories overlap, including travel guides, bestsellers, psychology books, and literature.
According to TV shopping company Happigo’s 2024 data, elder consumers have high demand and growth in:
Health Products:
- Nutritional items (e.g., flaxseed oil, krill oil, camel milk powder).
- Health aids (e.g., pain relief patches, foot bath bags).
- Medical devices (e.g., blood glucose monitors, pulse oximeters).
- Health services (e.g., records management, genetic testing, traditional Chinese medicine).
Everyday Needs:
- Notable growth in beauty and fashion-related items. Demand for reading glasses, for instance, has shifted from purely functional to trendy, with seniors now seeking fashionable designs to match different outfits.
How to Reach the Elderly Group in China?
Driven by the digital wave, the elder generation is embracing the internet and becoming “trendy surfers” actively engaging online. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report, as of June 2024, the number of internet users aged 60 and above reached 371 million, making up 15.6% of total internet users, with an internet penetration rate of 57.5%. Seniors are spending increasing time online, enjoying the convenience and entertainment it brings, just like younger generations.
How the Elderly Get Information about Eldercare Services
According to the 2024 Survey Report on Elderly Living and Consumption, seniors access information on elderly services through three primary channels:
- Social tools like WeChat group chats and Moments.
- Traditional media like television, radio, and newspapers.
- Social platforms like Douyin (TikTok in China) and Kuaishou.
Number of Elder Users on Video Mobile Apps (September 2024)
Like younger generations, seniors enjoy short-form and easily digestible content, such as short videos and mini-dramas. Data from QuestMobile’s TRUTH Chinese Mobile Internet Database shows that, as of September 2024, seniors are more active on short video platforms like Douyin and Kuaishou than on other platforms.
Moreover, according to data disclosed by Xiaohongshu in January, as of the end of 2024, its monthly active users aged 60 and above exceeded 30 million. Over the past two years, the number of senior creators on Xiaohongshu has tripled, with over 100 million notes published. Xiaohongshu has even introduced a senior-friendly usage guide featuring enlarged text, detailed instructions, and 1:1 interface illustrations.
The Elder Generation as a Core Consumer Group
China’s population aged 60 and above will grow significantly in the coming decades, making it an indispensable force in the country’s social and economic fabric. Brands are already planning for this demographic shift, building a “second growth curve” in China. Examples include:
- The baby care industry launching senior milk powder and diapers.
- The banking and insurance sectors introducing elderly pensions and critical illness coverage.
- The personal care, beauty, healthcare, and nutrition industries early on tapping into the elderly market.
YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies enter and thrive in the Chinese market with ease and effectiveness. To customize your marketing strategy towards Chinese senior citizens, feel free to contact us.
Source of featured image: Photo by Mark Hang Fung So on Unsplash
On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was officially announced. YOYI TECH, in collaboration with Lenovo Consumer, stood out among more than 2,800 entries with its case study, “Custom AI Advertising Model Empowering Lenovo’s 618 Campaign: Bridging Public and Private Domains to Strengthen Brand Data Asset Defenses”, and was honored with a nomination for the “AI Innovation in Marketing Integration” category. YOYI TECH has been an active participant in the ROI Festival Awards since 2019 and has consecutively won awards in the years 2019–2021 and 2023–2024.
In 2024, the ROI Festival Awards adopted the theme “Embracing the Era of AI Growth”, staying at the forefront of the industry and placing a strong emphasis on cutting-edge technology. The awards aimed to distill effective practices and insights for the growth of global enterprises. YOYI TECH, leveraging its custom AI digital advertising model, delivered exceptional results by integrating applications such as cross-channel traffic connectivity, high-value member targeting, personalized recommendations, intelligent forecasting, and the use of private domain insights to enhance public domain advertising. These efforts empowered Lenovo’s marketing decisions during the 618 Mega-Sale, achieving tangible outcomes such as increased sales, reduced customer acquisition costs, and improved user experience. As a result, YOYI TECH earned a nomination in the “AI Innovation in Marketing Integration” category.
In 2024, Lenovo, the world’s second-largest PC manufacturer and a Fortune Global 500 company, launched its intelligent personal assistant Lenovo Xiaotian and AIPC (Artificial Intelligence Personal Computer) products powered by the assistant. During the 618 Mega-Sale, Lenovo partnered with YOYI TECH to utilize its custom AI advertising model, achieving a significant breakthrough in intelligent marketing campaigns.
During the project, Lenovo developed targeted audience strategies for both AIPC and non-AIPC products. Leveraging YOYI TECH’s AI-based audience modeling capabilities and integrating user e-commerce consumption preferences, Lenovo achieved precise ad placements. With the support of AI algorithms, Lenovo implemented multiple rounds of creative cross-distribution with real-time optimization. Additionally, by utilizing YOYI TECH’s AIGC-powered intelligent scenario-based creative capabilities, Lenovo efficiently and automatically produced creative content tailored to various stages of the promotional campaign. Furthermore, based on the different phases of the promotional timeline, Lenovo used YOYI TECH’s AI advertising model to strategically control optimal ad timing and frequency, carefully selecting audiences and pairing them with personalized creatives to enhance reach efficiency and achieve highly effective conversions.
Ultimately, leveraging YOYI TECH’s AIGC capabilities, Lenovo automated the generation of over ten sets and more than 100 pieces of ad creative during the 618 shopping festival. These materials were deployed across more than 30 media channels, significantly reducing production timelines and costs. Additionally, under the precise control of the customized AI advertising model, the campaign achieved results far exceeding expectations in terms of total impressions, clicks, unique visitors (UV), and return on investment (ROI). Moving forward, Lenovo plans to continue applying and refining this model, creating a unique technological and operational competitive edge to drive sustained value for the brand.
The explosive growth of AI has brought tremendous convenience to marketing efforts. However, this progress has also introduced challenges, such as issues related to user experience and data transparency. YOYI TECH is committed to continuously enhancing the platform’s AI technological capabilities and precision in ad placement. With a focus on fostering healthy industry growth and a virtuous ecosystem, YOYI TECH aims to collaborate with brands, media, third-party data platforms, and other players in the advertising and marketing ecosystem to usher in a new era of AI-driven growth.
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About the ROI Festival
Established in 2008 in Shanghai, China, the ROI Festival Awards has grown over its seventeen-year history to become one of the most prestigious accolades in Asia and a globally influential international award originating in China. The 2024 ROI Festival Business Creativity Awards received 2,855 entries from 991 companies. The submissions featured cases spanning regions across Europe, the Americas, Asia, Africa, and Latin America, including countries such as the United States, Germany, Spain, Mexico, Egypt, India, Indonesia, Thailand, South Korea, and Japan.
YOYI TECH, a leading provider of demand-side platform (DSP) technologies and advertising placement services in China, proudly announces a strategic partnership with TheGenX Media, a pioneer in digital marketing and advertising across the MENA region. This collaboration represents a significant milestone in YOYI TECH’s mission to deliver cutting-edge AdTech solutions and achieve impactful marketing results for global brands.
With access to more than 80% of media inventories in China, YOYI TECH is renowned for its comprehensive DSP systems that empower advertisers to efficiently purchase inventory and autonomously manage campaigns. TheGenX Media, celebrated for its innovative and high-performing campaigns, brings unmatched creativity and market expertise, reinforcing the strength of this partnership.
“China has significantly increased its investments in the MENA region over recent years, reinforcing stronger economic ties and opening up new opportunities for technological collaboration,” said Andy Ng, Managing Director, APAC. “By combining our deep technological expertise and extensive reach in China with TheGenX Media’s innovative campaigns and influence in MENA, we are creating a platform that will drive transformative growth for our clients. This collaboration is not just about expanding our footprint but about setting new standards in digital marketing excellence.”
Through this partnership, YOYI TECH will leverage its technological prowess and vast reach within China to complement TheGenX Media’s dominance in the MENA region. This cross-regional cooperation aims to redefine digital advertising by emphasizing innovation, efficiency, and measurable outcomes.
“This partnership is a testament to our commitment to offering brands in the MENA region access to world-class AdTech solutions,” said Ashish Gupta, CEO & Founder of TheGenX Media. “By combining YOYI TECH’s technological excellence and our deep understanding of the local market, we aim to create groundbreaking opportunities for our clients. Together, we are poised to set a new benchmark in digital advertising by fostering innovation, efficiency, and measurable impact.”
Key to this partnership is the principle of mutual growth and shared success. YOYI TECH will provide TheGenX Media with premium media inventory, seamless DSP operations, and comprehensive support services, Additionally, YOYI TECH will ensure all advertisements comply with relevant regulations, maintaining the highest standards of quality and integrity.
Roy Zhou, CEO of YOYI TECH, said: “With growing trade and business collaborations between MENA and China, an increasing number of brands from MENA are striving to enter the market of China, and vice versa. Over 14 years of practice, beyond offering our pioneering DSP product, YOYI TECH has developed deep expertise in China’s unique digital marketing ecosystem. We are confident that our partnership with TheGenX Media will unlock more innovative, effective, and efficient marketing solutions for MENA brands, bridging the gap between these dynamic markets and driving growth through precise customer engagement.”
By pushing the boundaries of AdTech and MarTech innovation, YOYI TECH continues to enable brands worldwide to drive sustainable growth through data-driven, programmatic advertising. This collaboration with TheGenX Media underscores YOYI TECH’s dedication to transforming the global advertising landscape and delivering exceptional solutions to clients.
For more details about YOYI TECH and its services, visit https://en.yoyi.com.cn/. To explore TheGenX Media’s offerings, visit https://thegenxmedia.com/.
Source of featured image: Photo by Cytonn Photography on Unsplash
Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However, as the industry matures and regulation intensifies, ensuring the legality and compliance of software tool applications has become an essential step for brands entering the Chinese market.
To assist overseas brands in smoothly entering the Chinese market and efficiently utilizing various advertising resources, this article will elaborate on the details of advertising qualifications in the software tools industry, covering multiple segments such as reading and audiobook tools, video playback and editing, music playback and editing, internet tools, social and communication tools, photography and videography, graphic and image beautification, office tools, security and cleanup, weather and calendar, system beautification, sports and health, map navigation, system tools and efficiency tools, operating systems, and development tools. By clarifying qualification requirements, business scope restrictions, third-party cooperation standards, and advertising channels, this guide provides an exhaustive manual for overseas brands entering China.
Reading and Audiobook Tools
Industry Description
Tool software applications for reading and playing electronic books or document content.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Video Playback and Editing Tools
Industry Description
Software applications for video playback and editing.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Photo by JESHOOTS.COM on Unsplash
Music Playback and Editing Tools
Industry Description
Software applications for audio playback, recording, and editing.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Internet Tools
Industry Description
Software applications for connecting to the internet, supporting online browsing, uploading, and downloading functionalities.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For computer system information security products, a “Computer Information System Security Special Purpose Product Sales License” is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Social Tools
Industry Description
Software applications specifically for making friends, stranger socializing, and specific scenario social interactions (including companion play software applications).
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business).
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.
Personal Account Opening
No
Communication Tools
Industry Description
Software applications that enable online chatting and communication through instant messaging technology.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business).
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Youliang Hui; for other ad spaces, please consult customer service.
Personal Account Opening
No
Photography and Video Tools
Industry Description
Software applications providing photo shooting and video recording functionalities.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
Yes, only individual business household type/natural person type individual account opening is supported.
Continuing with the translation of the document:
Photo by ThisisEngineering on Unsplash
Sports and Health Tools
Industry Description
Software applications that provide auxiliary functions for sports activities and health monitoring.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Map Navigation
Industry Description
Software applications that provide driving directions and road navigation.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For profit-oriented provision of internet information services, a “Value-added Telecommunications Business License” (B25 Internet Information Service Business) is required.
For maps/navigation, a “Surveying and Mapping Qualification Certificate” (compliant with “Class A/Class B + Internet Map Service”) is required.
For traffic violation checking, a cooperation agreement for the traffic violation checking interface is required.
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
System Tools and Efficiency Tools
Industry Description
Applications used to enhance system or device performance and usability, and to optimize daily user experience and work efficiency.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Operating Systems
Industry Description
Computer or smartphone operating systems, system programs used to manage computer hardware and software resources.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Photo by Maxim Hopman on Unsplash
Development Tools
Industry Description
Tools and integrated environments, testing tool software applications that schedule and manage hardware resources during software development, provide running support for application software, and support software development.
Industry Qualifications
“Computer Software Copyright Registration Certificate” or app screenshots from App Store/Apple Store.
Business Scope Qualifications
For third-party cooperation or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Source of featured image: Photo by ThisisEngineering on Unsplash