Recently, after multiple rounds of screening and rigorous evaluation by over 300 senior marketing professionals, the winners of the 2025 Greater China Effie Awards across all tracks were officially announced. YOYI TECH, in collaboration with Logitech’s brand marketing team, secured the Bronze Award in the AI Track, Omni-linkage Integration category. This is not only the highest honor in this specific segment, but also the sole winning case of GEO (Generative Engine Optimization) in this year’s awards.
YOYI TECH and Logitech’s brand marketing team won the Bronze Award in the “AI Track – Omni-Linkage Integration Category” at the Greater China Effie Awards
Since its establishment in 1968, the Effie Awards have been a global benchmark for marketing effectiveness, honoring iconic marketing campaigns across more than 125 countries and regions worldwide. Winning an Effie Award is widely recognized as a symbol of outstanding achievement in the global marketing industry. Launched in 2003, the Greater China Effie Awards adhere to international standards while deeply rooting in the local Chinese market, evolving into the largest and most representative award for effective marketing within the Greater China Effie framework.
YOYI TECH’s success in standing out among numerous participating enterprises with its collaborative case with Logitech’s brand marketing team demonstrates the exceptional performance of YOYI GEO Agent in the 3C digital industry. It also highlights YOYI TECH’s cutting-edge technical capabilities, including its AI visibility engineering, knowledge engineering, and content optimization engineering that keep pace with the times. This accolade marks the industry’s authoritative recognition of YOYI TECH’s marketing effectiveness and technological innovation prowess, and validates the forward-looking nature of AI-driven marketing represented by YOYI GEO Agent.
In the era of AI-powered search, Logitech, a global leader in gaming peripherals, faced significant challenges: the gaming track has highly segmented user demands that rely on AI large model decision-making, while the brand information of its flagship products was distorted in AI large model outputs. To address these issues, Logitech partnered with YOYI TECH to launch an AI marketing transformation initiative focused on its GPW series. Data from YOYI GEO Agent revealed that there was substantial room for improvement in the AI recommendation rate of the GPW series. The project team leveraged YOYI GEO Agent to trace the content and media channels that influence AI brand perception, then implemented targeted marketing strategies aligned with the citation logic of AI large models. Combining AIGC to mass-produce multi-modal content, the team built an AI-friendly brand knowledge system.
During the execution phase, YOYI GEO Agent systematically identified a matrix of media platforms with high AI influence, helping Logitech deploy high-quality content and optimize the information sources for AI large models. On the other hand, Logitech used YOYI GEO Agent to gain insights into negative tags requiring optimization and user demands, which guided the real-time production of AIGC short videos, stimulated UGC interactions on social media, and created a resonance across all channels.
Ultimately, the GPW series achieved significant improvements in AI brand visibility, brand SOV, and information accuracy, with a notable increase in positive sentiment. Meanwhile, AIGC-related costs continued to decline, successfully establishing a sustainable closed-loop intelligent marketing system. This achievement not only validates the effectiveness of YOYI GEO Agent, but also provides a successful paradigm for the 3C digital industry on how to accurately capture user minds and achieve the synergy between brand building and performance marketing in the AI era.
YOYI GEO Agent focuses on managing brand perception in AI search and generative intelligent tool scenarios, and has realized closed-loop management covering the entire monitoring-diagnosis-optimization-verification cycle. It offers a GEO solution that combines wide-range tracking of AI Q&A with strategic operational empowerment by industry experts. Based on in-depth insights, YOYI GEO Agent provides AI perception correction strategies, guiding brands in content optimization, inclusion verification for AI large models, and citation simulation. These efforts enhance brand visibility, brand SOV, and positive sentiment exposure in AI-generated answers.
Looking ahead, YOYI TECH will continue to gain insights into the core marketing needs of brand clients and conduct forward-looking exploration of cross-industry marketing models. The company is committed to helping more clients drive marketing with AI, empower long-term brand growth through technology, and enable more brands to achieve simultaneous improvements in brand visibility, brand SOV, and information accuracy in the new AI era.
